Customer engagement stories - Page 16

ADMA has formed a new Advisory Committee with leaders from top Australian firms to advance ethical marketing and shape industry futures.

Fresha has boosted customer engagement with a 41.3% read rate and 7.1% more reviews after switching from SMS to secure RCS messaging powered by Twilio and Google.

Sinch launches Model Context Protocol to enable AI agents to handle compliant real-time messaging, voice, email, and verification across channels globally.

Boost.ai launches on AWS Marketplace to help enterprises in regulated sectors adopt secure, compliant AI agents with rapid deployment and strong data protection.

Confluent Cloud is now available in AWS Marketplace, enabling faster, real-time data streaming for AI agents and workflows across organisations.

Capgemini won Adobe's 2025 ANZ Partner of the Year, while Anchora was named Emerging Partner for their impact on Adobe Experience Cloud success.

Australian shoppers use an average of 4.8 touchpoints for product discovery, blending online search, social media, and influencer input amid easing cost pressures.

AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.

Black Pearl Group will acquire US AI sales firm B2B Rocket, combining platforms to boost automation and drive growth with a USD $2.1m revenue earn-out deal.

Experian and Stryd have teamed up to offer Australian mortgage brokers enhanced client insights using open banking data and product pricing.

Prudential harnesses AI to speed up content creation by 70%, blending modern tech with brand ethics to engage customers more effectively.

Appian has been named on FinTech Global's 2025 AIFinTech100 list for pioneering AI-driven solutions that transform banking, compliance and financial services workflows.

Talon.One has raised $135 million to advance its AI-powered loyalty platform, serving over 270 global brands including H&M and Adidas.

Amperity has been named a leader in the IDC MarketScape 2025 for retail customer data platforms, praised for AI-driven tools and data unification.

NiCE celebrates EMEA and APAC firms for AI-driven customer experience excellence at its 2025 International CX Excellence Awards, spotlighting innovation and impact.

Manhattan Associates enhances its Active Omni platform with AI to speed up customer service and support Tap to Pay via iPhone in stores across retail settings.

CommBox launches CommSite AI, a conversational platform transforming websites with real-time, personalised chat to enhance user engagement and sales.

Twilio has appointed Howard Fyffe as Director of Sales for ANZ, aiming to boost personalised digital engagement and business growth across Australia and New Zealand.

Genesys launches Cloud AI Studio with AI Guides, enabling firms to build scalable, ethical virtual agents for complex customer interactions without coding.

Salesforce launches Agentforce 3 to help enterprises scale AI adoption with enhanced control, interoperability, and real-time hybrid workforce insights.