Customer engagement stories - Page 13
SmartPATH launch brings AI-driven omnichannel communications to ANZ
Thu, 18th Sep 2025
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digital transformation
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cx
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martech
Smart Communications launches SmartPATH in ANZ, an AI-driven platform streamlining omnichannel communications for regulated industries like insurance and healthcare.
Australians poised to spend as rates fall but want better deals
Wed, 17th Sep 2025
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cx
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martech
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supply chain
A survey shows 70% of Australians plan to boost spending as interest rates fall, but demand better deals and stable prices before making big purchases.
Kyndryl & VML partner to boost customer engagement with AI
Fri, 12th Sep 2025
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cx
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martech
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personalisation
Kyndryl Consult and VML Enterprise Solutions have partnered to enhance customer engagement using AI, data, and modern infrastructure across industries.
Contentstack launches Agent OS for adaptive brand experiences
Fri, 12th Sep 2025
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digital transformation
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ecm
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cx
Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.
Alcatel-Lucent unveils Rainbow Hub platform for Australia launch
Thu, 11th Sep 2025
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uc
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digital transformation
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cloud security
Alcatel-Lucent Enterprise has launched its Rainbow Hub cloud platform in Australia, enhancing unified communications for businesses via local partnerships.
NiCE named leader in 2025 Gartner Magic Quadrant for CCaaS
Thu, 11th Sep 2025
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uc
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paas
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cx
NiCE has topped the 2025 Gartner Magic Quadrant for CCaaS, leading in both Ability to Execute and Completeness of Vision for the first time.
McDonald's Monopoly returns with digital-only prizes via app
Tue, 9th Sep 2025
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digital transformation
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cx
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martech
McDonald's Australia launches a digital-only Monopoly via the MyMacca's app, offering daily prizes including an AUD $52,000 rent top-up and a 2025 Isuzu SUV.
NiCE completes Cognigy deal to boost global AI customer experience
Tue, 9th Sep 2025
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uc
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digital transformation
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cx
NiCE has acquired Cognigy, merging their AI to enhance global customer experience platforms with advanced conversational and agentic AI technology.
Australian consumers wary of AI, prefer human service touch
Tue, 9th Sep 2025
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digital transformation
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cx
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martech
Research reveals Australian consumers prefer human customer service, with only 28% comfortable engaging with AI-powered support, citing trust and accuracy concerns.
Exclusive: Zoho eyes long-term ANZ growth with privacy-first push
Tue, 9th Sep 2025
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cx
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martech
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partner programmes
Zoho reports 20% growth in Australia and New Zealand, attributed to long-term strategy, product innovation, and focus on small businesses.
SUSE appoints Margaret Dawson as CMO to boost growth
Tue, 9th Sep 2025
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hyperscale
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cx
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edge computing
SUSE appoints Margaret Dawson as Chief Marketing Officer to spearhead global marketing and drive growth in enterprise open source software.
Brett Theiss appointed Chief Marketing Officer at Check Point
Fri, 5th Sep 2025
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cloud security
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cx
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martech
Check Point has named Brett Theiss as Chief Marketing Officer to drive global growth and enhance brand strategy amid evolving cyber security challenges.
Supersonik secures USD $5 million to launch AI demo agent
Fri, 5th Sep 2025
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cx
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martech
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cdp
Supersonik raises USD $5 million to launch a multilingual AI agent that instantly delivers personalised live product demos via video calls worldwide.
Komo launches Engagement OS with AI co-pilot & new loyalty tools
Thu, 4th Sep 2025
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cx
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martech
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cdp
Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.
Check Point appoints David Caspari to lead Australia & New Zealand
Tue, 2nd Sep 2025
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saas
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digital transformation
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cx
Check Point has appointed David Caspari as Managing Director for Australia and New Zealand to advance its AI-driven cybersecurity strategy and customer growth.
AI-powered chat tools gain ground in Australian businesses
Mon, 1st Sep 2025
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digital transformation
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cx
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martech
Over a third of Australian businesses use AI chat tools for customer service, with another 39% planning adoption to boost satisfaction and accessibility.
Vector Capital to merge Showpad & Bigtincan in global AI push
Thu, 28th Aug 2025
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digital transformation
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cx
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martech
Vector Capital will merge AI firms Showpad and Bigtincan under the Showpad brand to create a global AI-driven revenue enablement platform by 2025.
Cognizant & Eagle Eye join to advance AI-driven loyalty tech
Thu, 28th Aug 2025
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digital transformation
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cx
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martech
Cognizant and Eagle Eye have partnered to offer AI-driven, real-time loyalty and promotions solutions for global retail, travel and hospitality enterprises.
Zoho ANZ sees 20% customer growth, unveils new offerings & AI
Wed, 27th Aug 2025
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data analytics
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digital transformation
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cx
Zoho's ANZ customer base grows 20% with new AI-powered solutions including Zoho Solo and Zoho for Nonprofits, boosting regional impact and innovation.
Adobe names Meredith O'Ryan Director of Enterprise Marketing
Wed, 27th Aug 2025
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digital transformation
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cx
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martech
Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.