Customer engagement stories - Page 14

Bigtincan and Showpad will merge under Vector Capital to target the USD $12bn AI-driven sales enablement market, operating globally under the Showpad brand.

Twilio has launched global RCS messaging, enabling businesses to send branded, interactive messages, boosting engagement and trust across 20 countries.

Fergus has appointed Hugh Walker as Head of Customer Experience to lead customer teams and enhance its job management software platform globally.

Seismic has integrated its Aura AI with Salesforce's Agentforce to boost B2B sales by offering real-time content and adaptive playbooks within a single platform.

Generative AI boosts US retail web traffic by 4,700% year-on-year as shoppers increasingly use AI tools for research and recommendations, Adobe reveals.

Saviynt appoints Kevin Spurway, with 20+ years in enterprise SaaS marketing, as Chief Marketing Officer to boost growth and market leadership.

Virtualplatform has launched a white-label mobile app enabling ISPs and partners to manage customer lifecycles with branded, mobile-first service and billing tools.

Sinch leads Gartner's 2025 CPaaS report, ranking top for multinational organisations and video use cases, reflecting its global communication strengths.

Nick Kempt has been appointed Director of Customer Success and Professional Services for Riverbed in the Asia Pacific and Japan region, leading AI-driven customer strategies.

Xero and Constant Contact have launched a free integration linking customer data to automate marketing, helping small businesses boost engagement and efficiency.

A responsive, seamless contact centre is vital for Australian firms to rebuild customer trust amid rising cyber threats, says Kore.ai's Paul Rilstone.

Xsolla has launched a new Unity SDK to help developers monetise games directly, with cross-platform support and over 1,000 payment methods worldwide.

SquadStack.ai has launched a voice-first autonomous AI agent to automate sales, doubling lead connectivity and cutting acquisition costs across various industries.

monday.com enhances its partner programme with new AI and Service specialisations to boost expertise, revenue streams and customer alignment globally.

InMoment has launched AI Auto Responding in APAC, automating personalised customer review responses to ease workloads for multi-location businesses.

Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.

Smartsheet appoints Stephanie Berner as Chief Customer Officer to enhance customer success and integrate AI across its platform for global growth.

NiCE expands its AI partnership with Salesforce to unify customer service via deeper integration between CXone Mpower and Service Cloud platforms.

OpenAI's GPT-5, a multimodal AI platform with text, image, audio and video input, aims to boost accessibility and transform customer engagement across industries.

Australian retailers must harness AI and emotional intelligence to meet fast-changing Gen Z and millennial expectations for seamless, personalised shopping.