Drumbeat CEO: PR was never broken, just out of reach
about 2 hours agoDrumbeat CEO Barney Chunn says AI-powered targeting can bring PR within reach of high-growth companies that couldn't previously afford an agency retainer.
Australian stories
ShopX launches global retail media group across 27 markets
The group aims to help brands measure in-store sales more clearly as retail media shifts beyond online conversion channels into physical shopping.
Jellis Craig expands digital property tools for vendors
Vendors can now track campaign activity in real time as the agency rolls out dashboards, AI buyer matching and digital brochures.
Australia's Reserve Bank tipped to raise rates again
Borrowers could face higher repayments as economists say the cash rate is likely to rise 25 basis points to an 18-year high.
Australia small business sales steady as jobs growth lifts
Hiring improved in the September quarter as small business jobs rose 3.9%, though wage growth slowed and sector performance stayed uneven.
Zoho adds AI agent workflows to Campaigns platform
Marketers can now run email, SMS and WhatsApp from one workflow as Zoho also adds AI agent controls, while paid plans still start at $4 a month.
Australians may switch retailers over AI price checks
Retailers face a loyalty test this peak season as 85% of Australians say they would switch if AI finds the same product cheaper elsewhere.
Eucalyptus founder urges Australian start-ups to take risks
The acquisition underscored how quickly a pivot can pay off, with Eucalyptus sold to Hims & Hers for USD $1.15 billion after a risky shift.
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Conversations with technology leaders, founders and operators.
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The tie-up adds 20 specialists and gives Australian clients a broader AI offer as demand shifts from trials to production and oversight grows harder.
Half of Australians now listen to podcasts monthly
The audience has swelled to 10.3 million, with podcasts now reaching half of Australians aged 15 and over at least monthly.
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Retailers risk wasting paid media unless campaign pages can cope with Black Friday traffic surges, VentraIP says.
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Our Editorial Team
Every story is shaped by real people: journalists, editors and contributors.
Mike Bishara
Features Editor
Mike has a long history writing about the infrastructure, building, construction and safety industries. These days he covers these topics for our Industrial-focused news sites across Australia and New Zealand.
Sean Mitchell
Publisher
Having started his career at Renaissance. Sean joined Apple in Melbourne for a number of years before working in the media space. This started with Review Publishing and later the tech publisher IDG Communications. In 2006 he was involved in the launch of The Channel magazine. As they say – the rest is history.
Sofiah Nichole Salivio
News Editor
Sofiah Nichole has balanced a dual passion for technical precision and the written word since 2017. Before diving into the world of Civil Engineering, she spent years navigating school press conferences and contributing to university publications, honing her skills as a versatile staff writer. Outside of her engineering labs, you can find her advocating for student voices and looking for the next great story to tell. She believes that whether you are building a bridge or a news report, the foundation must be rock solid.
Anthony Caruana
Interview Editor
Anthony has been living and breathing technology since he was a child. He has contributed to almost every major technology publication in Australia as well as editing a few along the way. In his spare time, he likes to run, especially on trails, and plays Australian Rules football through the winter.
David Shilovsky
Interview Editor
David joins us from a primarly sports reporting background, but has a keen interest across all facets of technology, especially any Apple product, the latest in OLED televisions and gaming consoles. He brings significant editorial experience to the role, with various digital and print publications on his CV. In his spare time, David enjoys watching or playing sport, playing video games and checking out live music.
Donovan Jackson
Interview Editor
Fascinated by the technology industry after a visit to a Computer Faire in 1998, Donovan Jackson first worked as a public relations consultant for enterprise software and hardware distribution companies in 2000, then as a journalist for IDG-affiliated channel and trade publications, and as a producer of commercial content as an agency owner through the 2000s and 2010s. He has served as ITBrief editor in the last days of the printed magazine, and has a long association with TechDay as a contributor to special projects. Donovan has wide interests spanning technology, philosophy, bicycles, literature, psychology, motorcycles, travel, geography, history, general knowledge, and various combinations of these and other subjects.
Analyst Insights
Industry research and analysis from leading firms.
Drumbeat CEO: PR was never broken, just out of reach
Drumbeat CEO Barney Chunn says AI-powered targeting can bring PR within reach of high-growth companies that couldn't previously afford an agency retainer.
Today
Cloudinary named Gartner Leader in digital asset management
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