The Ultimate Guide to Customer Data Platforms
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Data Platforms (CDP).
What to know about Customer Data Platforms
Customer Data Platforms (CDPs) are central tools in today’s business landscape, enabling organisations to collect, unify, and activate customer data for insightful analytics and personalised customer experiences. As companies face an abundance of consumer data from numerous channels, CDPs provide a technological backbone to harness this information efficiently and securely.
The recent stories reflect how various industries—from retail and healthcare to aviation and technology—are leveraging CDPs to modernise customer engagement, improve operational agility, streamline marketing efforts, and bolster cybersecurity. Integration of AI and machine learning with CDPs is enhancing real-time data insights, enabling hyper-personalisation, and supporting first-party data strategies amid evolving privacy regulations.
By exploring these stories, readers can learn about practical applications of customer data platforms, understand the benefits of unifying data across platforms, and discover the challenges and solutions in deploying CDPs effectively. This tag serves as a valuable resource for professionals interested in driving efficient growth, enhancing customer loyalty, and navigating the complexities of data privacy and AI in customer experience management.
Australian Customer Data Platforms News
Regional stories with direct local relevance
Loyalty programmes reshape Australian travel choices
Loyalty schemes are winning a bigger share of Australian travel spending as airlines, hotels and car hire firms push more personalised offers.
Adobe signs five-year RACQ AI partnership with Deloitte
RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.
Australian retailers lag AI ambitions as data gaps bite
Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.
Melbourne supermarket chain overhauls systems with AIBUILD
Melbourne supermarket network uses AIBUILD to connect sales, stock and deliveries, with real-time systems now handling more than 2,000 orders a day.
OpenAI adds Chrome extension as Australian Codex use surges
Rising Australian demand is driving wider take-up of OpenAI's Codex, as the coding agent gains Chrome access for signed-in work across web apps.
Adrenalen Edge launches SportEdge for venue screens
The new system aims to cut manual screen scheduling and help venues link live sport with promotions across multiple sites.
Analyst Insights
Research and market analysis connected to Customer Data Platforms
Infobip study finds CX investment gap in global brands
DevRev wins ISO 27001 certification for AI security
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Featured News
Reviews
Expert Columns
Why trusted 'Customer Context' is critical in the agentic AI era
The Next E-commerce Interface May Not Be a Screen
The importance of data enrichment in financial services
Trusted, real-time customer context: The foundation for faster decisions
Why You Need Phone Validation in Your Customer Data Toolkit
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
5 Data & AI governance trends every CDO should be watching in 2026
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why data governance use cases fail without accurate data
FIFA World Cup: Can sports bodies win fans with data?
Interviews
Interviews and video coverage from the network
Recent Customer Data Platforms News
AI loyalty shift threatens retailers' direct customer ties
Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Cricket Australia signs Komo deal for fan data push
Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.
Auxia launches Agent Studio for AI marketing workflows
Marketers could cut manual campaign work as Auxia links AI agents to existing tools, after surpassing 200 billion personalisation decisions.
Cloudflare launches Kitesurf browser for AI agents
Cost-sensitive AI automation can now use a lighter browser as Cloudflare's beta aims to cut CPU and memory use for web tasks.
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Epsilon launches Brand Pages for retailer websites
Retailers gain a templated way to host branded content and shoppable pages, as suppliers seek better visibility and clearer sales attribution.
Leap rebrands Ticketbooth as it expands across APAC
Australian organisers could gain a single event system as Leap folds Ticketbooth into its APAC push, adding apps, analytics and marketing tools.
Klaviyo adds social marketing tool to consumer CRM platform
Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.
Amperity named a Leader in Snowflake marketing report
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Braze teams up with Databricks on data integration
The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.
LiveRamp & Adobe link purchase data for ad campaigns
Brands using commerce media networks could get more precise targeting and personalised ads as first-party purchase data is linked to Adobe tools.
SAP study finds AI agents shape Gen Z buying decisions
Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.
Maestra passes 100 clients with embedded marketer model
Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.
LiveRamp launches partner scheme for AI marketing agents
Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.
Adobe unveils GenStudio tools for retail media ads
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
Adobe launches CX Enterprise Coworker for AI workflows
Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.
Forrester says commerce media can fix retail media flaws
Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.
Accountability top concern in AI agent workplace use
Salesforce survey finds Australia and New Zealand workers using AI agents daily, but accountability, privacy and trust remain the biggest concerns.
Consumer use of generative AI rises to 73%, survey finds
Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.
AvePoint lifts guidance after strong first quarter
Stronger demand for cloud data tools lifted AvePoint’s first-quarter revenue 26% and prompted the company to raise its full-year ARR outlook.
Job Moves
Cloudwerx appoints Harsh Mishra to lead SA market expansion
Radaro names Gabriele Famous as Chief Strategy Officer
myPlates names Shikha Thakur Head of Marketing Performance
Cloudwerx appoints Brendan Connolly to lead agentic AI division
Orcaworks appoints Dr. Abhinav Somaraju as Chief AI Officer
Smartsheet announces new Chief Product Officer & General Counsel
Healthengine appoints David Watson as new Chief Commercial Officer
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AUCloud appoints Robert Ovens as Chief Product Officer
Buildkite Welcomes Dr Michelle Deaker as Board Member