Market research stories
Willis launches Zest Insurance, a digital platform offering tailored, fully online insurance solutions to Australian SMEs, starting with admin and support sectors.
Pureprofile launches Datarubico, a self-serve platform offering brands greater control and cost-efficiency in research insights and sample management.
Gigamon is set to lead the deep observability market with a 52% share by 2025 as demand for hybrid cloud security grows globally.
The data diode market is set to nearly double to USD $919.29 million by 2034, driven by rising cyber threats and regulatory demands across sectors.
Mercury Analytics unveils Qual at Scale, merging broad surveys with deep interviews using AI for richer insights at costs like traditional quantitative research.
Deputy has named Ciaran Hale as Chief Technology Officer to spearhead AI innovation and enhance technology for shift-based businesses globally.
KX and NVIDIA have launched the AI Banker Agent, an AI system designed to enhance real-time decision-making and client service in global trading markets.
Over a third of APAC consumers now use AI for shopping, boosting convenience and new brand discoveries, says Adyen's 2025 report.
Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.
Nearly 80% of European brands plan to expand eCommerce beyond Amazon in 2025, embracing hybrid models amid rising costs and operational challenges.
Mercury Analytics launches Qual at Scale, an AI-driven tool offering in-depth qualitative research at survey scale for rapid, detailed consumer insights.
Two-thirds of finance pros in the UK and US use AI daily to boost productivity, yet many struggle to measure its ROI effectively, says new Emburse report.
Acuity Knowledge Partners launches Agent Fleet, an AI platform designed to boost efficiency for banks, asset managers and private equity firms without more staff.
A new Stack Overflow survey reveals 82% of global developers are now familiar with open-source AI, with younger developers leading the charge.
A Stack Overflow survey reveals 82% of global developers are engaging with open-source AI, highlighting its rising significance for younger professionals.
UK marketers lead global AI adoption at 84%, saving time and boosting creativity while retaining human control over outputs, says HubSpot report.
Adyen's report reveals 36% of Canadian consumers use AI for shopping, a 44% rise, with over half open to future AI-assisted purchases.
Chorus unveils a 1Gbps symmetrical fibre plan for NZ businesses, enhancing speeds and restoration times to boost digital productivity.
New research reveals a UK mid-market misalignment between IT and Business leaders on AI investment, hindering growth and productivity prospects.
A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.