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Market research Stories - Page 15

Australian Stories

Market research stories

Australian SMEs tackle skill shortages with new strategies
Human Capital Management

Australian SMEs tackle skill shortages with new strategies

A new report reveals that 65% of Australian small business owners are struggling with skill shortages, while 25% have not recovered from COVID-19 impacts.

By Shannon Williams • 3 min read • Wed, 4th Dec 2024

Global Stories

Market research stories

Pureprofile launches AI tools for decoding consumer trends
Data Analytics

Pureprofile launches AI tools for decoding consumer trends

Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.

By Sean Mitchell • 3 min read • Tue, 25th Mar 2025
Kaspersky acclaimed for OT cybersecurity innovation in Asia
Endpoint Protection

Kaspersky acclaimed for OT cybersecurity innovation in Asia

Kaspersky has been praised by VDC Research for its significant role in the Operational Technology cybersecurity market, particularly in Asia and Europe.

By Kaleah Salmon • 2 min read • Mon, 24th Mar 2025
Qualtrics launches AI-driven market intelligence platform
Data Analytics

Qualtrics launches AI-driven market intelligence platform

Qualtrics has launched Qualtrics Edge, a new market intelligence platform that combines AI with consumer insights to transform decision-making for businesses.

By Melania Watson • 3 min read • Thu, 20th Mar 2025
The Resilience Roadmap – Six steps to building business strength
Partner Programmes

The Resilience Roadmap – Six steps to building business strength

Amid a 50.2% rise in critical financial stress affecting nearly 47,000 UK businesses, experts outline six essential steps to bolster resilience in 2025.

By Nevil Durrant • 6 min read • Mon, 10th Mar 2025
IKEA tops ecommerce for best customer experience in 2025
Customer Experience

IKEA tops ecommerce for best customer experience in 2025

A study has crowned IKEA the top ecommerce site for customer experience in the UK for 2025, outpacing competitors with superior site performance.

By Kaleah Salmon • 3 min read • Thu, 27th Feb 2025
Aussies favour privacy-friendly contextual advertising
Data Protection

Aussies favour privacy-friendly contextual advertising

New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Power Digital launches fusepoint to aid mid-market brands
Data Analytics

Power Digital launches fusepoint to aid mid-market brands

Power Digital has unveiled fusepoint, a new consultancy aimed at providing mid-market brands with advanced marketing solutions and actionable insights.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Asia-Pacific firms focus AI spend on tech over talent
Digital Transformation

Asia-Pacific firms focus AI spend on tech over talent

A new Accenture survey reveals that while 87% of Asia-Pacific businesses plan to boost generative AI investments, notably more is allocated to technology over human talent.

By Sean Mitchell • 3 min read • Fri, 24th Jan 2025
Offline coupons drive higher engagement over online ones
Marketing

Offline coupons drive higher engagement over online ones

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

By Shannon Williams • 3 min read • Thu, 23rd Jan 2025
AI & automation drive advertising shifts in 2025 report
Digital Transformation

AI & automation drive advertising shifts in 2025 report

Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

By Sean Mitchell • 3 min read • Tue, 21st Jan 2025
Global spend on KYC systems to hit USD $22bn by 2029
Risk & Compliance

Global spend on KYC systems to hit USD $22bn by 2029

A study by Juniper Research forecasts that global non-financial businesses will spend USD $22 billion on KYC/KYB systems by 2029, marking a 140% increase.

By Kaleah Salmon • 2 min read • Tue, 26th Nov 2024
AI adoption in retail: Opportunities & readiness gaps
Customer Experience

AI adoption in retail: Opportunities & readiness gaps

A new survey from Riverbed reveals that while 95% of retail leaders view AI as crucial, only 40% feel prepared for its implementation.

By Kaleah Salmon • 3 min read • Fri, 22nd Nov 2024

Stories from Other Regions

Market research stories

UK online shoppers find eCommerce tactics manipulative
Customer Experience

UK online shoppers find eCommerce tactics manipulative

A new report reveals that 63% of UK online shoppers find eCommerce tactics manipulative, highlighting a disconnect between consumer needs and digital retail.

By Kaleah Salmon • 4 min read • Fri, 21st Feb 2025
Economic uncertainty top worry for NZ business leaders
Financial Systems

Economic uncertainty top worry for NZ business leaders

A recent survey reveals that 77% of New Zealand business leaders are increasingly concerned about economic uncertainty as they prepare for 2025.

By Catherine Knowles • 4 min read • Wed, 15th Jan 2025
7 Strategies for Asian SMBs to Unlock International Growth This Holiday Shopping Season
Data Analytics

7 Strategies for Asian SMBs to Unlock International Growth This Holiday Shopping Season

As the holiday shopping season approaches, Asian SMBs are urged to adopt seven strategies to unlock international growth and capture global market demand.

By Belinda Koh • 5 min read • Fri, 13th Dec 2024
AI could be key to restoring consumer trust in Singapore
Customer Experience

AI could be key to restoring consumer trust in Singapore

A Salesforce report reveals a significant drop in consumer trust among Singaporeans, with 75% of respondents seeking more consistent interactions and AI solutions.

By Shannon Williams • 3 min read • Thu, 28th Nov 2024