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Market research Stories - Page 13

Australian Stories

Market research stories

OpenTable launches AI Concierge to streamline restaurant bookings
Generative AI

OpenTable launches AI Concierge to streamline restaurant bookings

OpenTable unveils AI Concierge to ease bookings at over 60,000 restaurants by providing instant info on menus, hours, and more for savvy diners worldwide.

By Kaleah Salmon • 3 min read • Thu, 24th Jul 2025
Pureprofile launches AI survey tool to boost engagement & insight
Data Analytics

Pureprofile launches AI survey tool to boost engagement & insight

Pureprofile unveils a Conversational AI survey tool using natural language processing to boost engagement and deliver richer consumer insights globally.

By Melvin Hipolito • 4 min read • Thu, 3rd Jul 2025

Global Stories

Market research stories

Australian marketers embrace AI but face data & trust hurdles
Data Analytics

Australian marketers embrace AI but face data & trust hurdles

Australian marketers embrace AI and synthetic data for insights but battle data overload, trust issues, and measuring ROI amid rising tech investments.

By Shannon Williams • 4 min read • Thu, 11th Sep 2025
Pureprofile offers clients free AI translation & coding tools
Generative AI

Pureprofile offers clients free AI translation & coding tools

Pureprofile now offers clients free AI translation and coding tools via its Hub platform, enhancing data insights without extra costs or manual effort.

By Melvin Hipolito • 3 min read • Wed, 10th Sep 2025
Nearly half of Australians use AI assistants for online shopping
Marketing Technologies

Nearly half of Australians use AI assistants for online shopping

Nearly half of Australians use AI assistants for online shopping, with 78% expecting such tools to become mainstream within a year, says PayPal research.

By Sean Mitchell • 4 min read • Wed, 20th Aug 2025
Qualtrics & PureSpectrum expand partnership for AI market insights
Software-as-a-Service

Qualtrics & PureSpectrum expand partnership for AI market insights

Qualtrics and PureSpectrum expand their partnership to deliver AI-driven synthetic market insights, cutting research time to minutes and halving costs by 2025.

By Shannon Williams • 3 min read • Fri, 8th Aug 2025
Qualtrics & PureSpectrum join forces to enhance synthetic research
EduTech

Qualtrics & PureSpectrum join forces to enhance synthetic research

Qualtrics and PureSpectrum partner to enhance synthetic research, slashing costs and speeding insights for market researchers worldwide.

By Catherine Knowles • 3 min read • Thu, 7th Aug 2025
Publicis Groupe NZ launches unified data intelligence hub
Data Analytics

Publicis Groupe NZ launches unified data intelligence hub

Publicis Groupe NZ has launched a Data Intelligence Hub uniting its agencies to offer integrated data and tech services for local businesses.

By Kaleah Salmon • 3 min read • Thu, 7th Aug 2025
Qualtrics & PureSpectrum partner to speed up synthetic research
Artificial Intelligence

Qualtrics & PureSpectrum partner to speed up synthetic research

Qualtrics and PureSpectrum join forces to slash synthetic research costs by 50%, offering faster, more accurate market insights with AI-enhanced data.

By Melania Watson • 3 min read • Wed, 6th Aug 2025
Metaforms raises USD $9m to revolutionise market research
Robotic Process Automation

Metaforms raises USD $9m to revolutionise market research

Metaforms, a San Francisco AI startup, has raised USD $9 million to enhance market research efficiency with innovative AI automation tools.

By Jed Nykolle Harme • 4 min read • Fri, 1st Aug 2025
AlphaSense unveils new brand & website amid rapid revenue growth
Software-as-a-Service

AlphaSense unveils new brand & website amid rapid revenue growth

AlphaSense has unveiled a new brand and website as its AI-driven platform surpasses $400 million in annual recurring revenue, doubling growth since 2024.

By Catherine Knowles • 3 min read • Thu, 10th Jul 2025
Asia Pacific smart retail market to hit USD $198.16B by 2034
Data Analytics

Asia Pacific smart retail market to hit USD $198.16B by 2034

The Asia Pacific smart retail market is set to soar to USD $198.16 billion by 2034, driven by AI, IoT, and rising digital adoption across the region.

By Jed Nykolle Harme • 4 min read • Mon, 7th Jul 2025

Stories from Other Regions

Market research stories

UK marketers shift AI strategies as EU regulation prompts change
Customer Experience

UK marketers shift AI strategies as EU regulation prompts change

Over a third of UK marketers have reshaped their AI strategies following the EU AI Act, aiming for greater ethics and compliance amid concerns over innovation.

By Jed Nykolle Harme • 3 min read • Fri, 29th Aug 2025
Seventy-two percent of New Zealanders say brands break promises
Customer Experience

Seventy-two percent of New Zealanders say brands break promises

A new study reveals 72% of New Zealanders believe brands fail to keep promises, with media firms seen as the worst offenders and financial services ranked best.

By Kaleah Salmon • 3 min read • Wed, 20th Aug 2025
NZ export levels remain strong as firms eye UK & Japan growth
Research and Development

NZ export levels remain strong as firms eye UK & Japan growth

Most New Zealand exporters sustained or boosted exports last year, with growing interest in UK and Japan markets amid trade tensions and tariff concerns.

By Melvin Hipolito • 4 min read • Wed, 13th Aug 2025
UK consumers lose trust as retailers invest more in AI
Data Protection

UK consumers lose trust as retailers invest more in AI

Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.

By Sean Mitchell • 3 min read • Thu, 24th Jul 2025
Exactly.com adds local payment options for UK eCommerce in Portugal
Payment Technologies

Exactly.com adds local payment options for UK eCommerce in Portugal

Exactly.com now offers MB WAY and Multibanco payment options to help UK eCommerce firms meet Portuguese consumer preferences and boost sales locally.

By Kaleah Salmon • 3 min read • Fri, 18th Jul 2025