Customer engagement stories - Page 32

Rising consumer expectations and digitisation push businesses to upgrade legacy systems for advanced, cloud-based platforms for improved customer engagement and long-term growth.

As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.

Hospitality software provider, SevenRooms, acquires AI SMS marketing firm, HeyPluto, to enhance client engagement, drive profits and innovate personalised marketing solutions in Australia's hospitality industry.

Woolworths Group expands partnership with Last Yard to digitise the in-store customer experience, transitioning from paper to electronic shelf labels, as announced at the NRF24 conference.

Twilio honoured innovative startups utilising Generative AI and Twilio's suites to enhance digital communication for customer experiences in its AI Startup Searchlight awards.

The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.

Australian company, Komo Technologies, welcomes accomplished marketing specialist Simon Rollenbeck as its new Head of Marketing to bolster growth strategy and customer engagement.

Australian tech platform OneTap Loyalty streamlines rewards earning process, integrating payment cards with loyalty programs and bolstering customer engagement.

Publicis Sapient partners with Google Cloud to launch a Retail Media Network Accelerator, providing a platform for clients to boost revenue via customised ads and enhance customer engagement.

Tray.io, a top AI-powered iPaaS creator, unveils Tray Advantage, a support and education service suite aimed at amplifying enterprise integration and automation efforts.

Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.

Resurgence of RFID technology, generative AI with voice commerce, unified supply chain management, and AR integration is set to revolutionise Australia's retail scene.

The Microsoft Dynamics market is expected to triple in value due to rising demand for its productivity-boosting software solutions.

Revenue Grid increases sales efficiency with AI-driven enhancements in its Winter 23 release, including improved data capture and streamlined workflows.

Cognizant has purchased ServiceNow elite partner Thirdera, boosting its presence in the AI-driven automation sector.

Verint is recognised as an industry leader in Conversational AI in the Opus Research 2023 report, praising its Intelligent Virtual Assistant.

New Ecosystm and Verint Playbook suggests businesses need to broaden their CX strategies beyond generic telephony-based systems.

Deposco Europe's Will Lovatt predicts 'zero consumer' behaviour, eCommerce growth, social media impact and tech advancements will dominate 2024 retail trends.

Endpoint security firm Tanium appoints Nick Lim as VP for the APAC region, strengthening its growth and customer engagement.

MongoDB rolls out Atlas Vector Search and Search Nodes, aiming to assist organisations in building and scaling advanced applications.