Customer engagement stories - Page 29

CommBank's app now includes Travel Booking and car buying services as it aims to enhance digital engagement among its 8.5 million active users.

MoEngage launches a new platform in Australia, aimed at helping financial institutions tackle inefficiencies and deliver personalised customer experiences in real time.

Goodman Group names Giles Proctor as VP of Data Centres, leveraging his 25 years of expertise to enhance customer engagement and bolster global infrastructure.

KPMG Australia has been shortlisted in two categories for the 2024 Microsoft Partner of the Year Awards, celebrating its innovation in AI and nonprofit services.

Blue Connections IT has centralised its pre-sales team to enhance operations, ensuring customers receive consistent, comprehensive support and improved service.

In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.

Retailers are wrestling with economic pressures and global competition; leveraging loyalty programs has emerged as a crucial strategy to retain customers and boost sales in 2024.

Amperity has won Databricks' Communications, Media and Entertainment Partner of the Year Award, recognising their exceptional work in enhancing customer data management and revenue generation for brands like Paramount and Vail Resorts.

Sendbird launches an AI chatbot for Shopify, powered by GPT-4o, enabling 4.6 million merchants to enhance customer interactions with no-code integration.

SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.

Five9 and Salesforce have launched a new AI-enhanced integration aimed at revolutionising contact centres. The upgrade promises to boost agent efficiency and customer satisfaction.

As AI adoption expands in Australia, 68% of businesses are already using AI while 23% plan to in the next year. Ethical and strategic AI integration is essential.

Retailers must tread cautiously with AI technology, where data quality and ethical use are critical for truly beneficial outcomes.

Adobe has launched the AEP AI Assistant, offering generative AI capabilities to enhance productivity in enterprise software applications, with broad integration across Adobe Experience Cloud.

Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.

Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.

More Telecom partners with SourseAI to leverage AI for enhanced marketing strategies, aiming to improve customer engagement and optimise budget use amidst today's economic challenges.

Newgen Software launches LumYn, an AI-driven hyper-personalisation platform set to transform customer engagement and profitability in the banking sector globally.

Salesforce has unveiled new Einstein Copilot features aimed at marketers and merchants, enhancing AI-driven customer interaction and business efficiency.

Australian businesses are increasingly concerned about customer churn, with 97% adopting AI to enhance customer experience, despite cybersecurity and cost worries.