Chaty links AI voice receptionist with ROLLER bookings

Chaty has launched a direct integration with venue management platform ROLLER, linking its AI voice receptionist to operators' booking and payment workflows.

The integration connects phone conversations to ROLLER accounts. It targets tourism and leisure businesses-such as attractions and tour operators-that rely on phone enquiries for bookings and visitor information.

ROLLER is used by more than 3,000 attractions worldwide, according to the companies. Chaty describes itself as an AI-driven voice receptionist platform for tourism and leisure operators.

Missed calls

The partnership addresses a common operational issue in the sector: high call volumes that go unanswered. The announcement cited industry data suggesting around 60% of calls to small-to-medium businesses go unanswered, and that many customers are unlikely to proceed with a visit if they cannot speak to someone.

Phone enquiries often arrive at busy points in the visitor journey-during travel, while in transit, or shortly before customers want to book. For operators, those calls can coincide with on-site activity, front desk queues, or staff juggling multiple roles, making it difficult to respond consistently and quickly.

Chaty's integration with ROLLER is positioned as a way to manage enquiries and transactions without requiring staff to answer every call. Beyond general questions, the voice agent can check availability in real time through its connection to ROLLER.

The integration also allows callers to make new bookings by phone and receive secure payment links by SMS, according to the companies. Payments remain outside the call while staying linked to the booking flow.

Booking functions

In addition to new reservations, the integration includes booking management features. Callers can amend existing reservations and request specific trip details, according to the product description.

Operators can deploy the system in different ways depending on demand. Chaty can be configured to take overflow calls during peak periods, manage enquiries outside opening hours, or act as a primary receptionist on a 24/7 basis.

For internal visibility, Chaty says its platform provides call transcripts and sentiment analysis. The company says these tools can support operational reviews and customer service monitoring, particularly for venues with seasonal peaks and variable staffing levels.

Integrations with booking platforms are central to tools designed to handle reservations over voice or messaging channels. Direct access to live availability and booking rules reduces errors that can occur when teams rely on manual lookups or separate customer service scripts.

Partner comments

ROLLER framed the integration as part of its partner strategy focused on venue operations and guest communications.

"At ROLLER, we give operators practical tools to grow with confidence. Through our integration with Chaty, venues can offer 24/7 phone support that can answer questions and book directly into ROLLER, helping operators reduce missed opportunities and save time," said Greg Spittle, VP of Partnerships, ROLLER.

Origins

Chaty was developed in 2025 by Gold Coast entrepreneur James Greig, who also owns Wildflower Gin Distillery. He said he recognised how difficult it can be to manage phone enquiries while running on-site experiences.

That challenge is common across experience-led venues, where staff must balance customer service, compliance, safety briefings, and time-sensitive departures alongside reservations. Pressure can be higher on weekends and during holiday periods, which often coincide with peak booking demand.

Chaty positions its product as a receptionist for tour and experience operators and says it integrates with major booking platforms, with ROLLER now added as a direct connection.

ROLLER describes its software as a cloud-based venue management platform for attractions, offering online checkout and ticketing, point-of-sale, integrated payments, memberships, gift cards, waivers, self-serve kiosks, and guest surveys, among other features.

The integration is now available to ROLLER operators, with configuration options that determine how calls are handled during business hours, peak-time overflow, and always-on coverage.