Customer engagement stories - Page 26

A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.

Aflac has been awarded the 2024 CSO Award for its innovative Quackcess Granted authentication initiative, enhancing security and customer experience.

TrueDialog has launched its SMS application for Salesforce Marketing Cloud Engagement, enhancing SMS integration across the Salesforce ecosystem.

NICE has been named a Leader in the 2024 Gartner Magic Quadrant for Contact Centre as a Service, marking its tenth consecutive year in this position.

Digital marketing agency Tug Sydney has been appointed by Suzanne Grae to enhance the retailer's SEO and paid media efforts across Australia.

Xero has appointed Angad Soin as Managing Director for Australia and New Zealand, enhancing its strategic focus in the region while he retains his global role.

Marigold has unveiled an expanded roadmap for its AI platform, aiming to boost customer engagement and loyalty through innovative, human-centred experiences.

Seismic has launched its Fall 2024 product line, featuring Seismic Programs, a new suite of tools designed to enhance enablement planning and measurement.

Logpoint has named Frank Koelmel as its new Chief Revenue Officer, further solidifying its foothold in the European cybersecurity market.

Celonis is expanding its presence in Australia and New Zealand, aiming for growth and partnerships while targeting the broader Asia-Pacific market.

Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.

Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.

Switching to a subscription model is a great way to maximise revenue, provided you avoid these common obstacles.

Amperity has been named a leader in the Customer Data Platform sector in Snowflake's 2025 Modern Marketing Data Stack report, recognising its data activation capabilities.

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

DataStax has launched its AI Platform in collaboration with NVIDIA to accelerate AI development, claiming a 60% reduction in development time.

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

A new study reveals that 70% of telecommunications firms are adopting generative AI, outpacing other sectors in investment and implementation.

Infosys and Microsoft are strengthening their partnership to enhance generative AI adoption globally, promising improved efficiency across several key sectors.

Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.