BYRDLI, Tahnee Cook launch live LA travel booking push

BYRDLI has launched the third instalment of its The LA Takeover campaign with Los Angeles Tourism, centred on Australian creator Tahnee Cook sharing a live, bookable itinerary from the city.

Cook is currently travelling through Los Angeles, with her accommodation, reservations and activities added in real time to her "Travel Club" on BYRDLI's platform. Followers can book the same stays and experiences through her storefront, positioned as exclusive to her Club.

The campaign also offers 5% off Los Angeles hotel bookings for the duration of the campaign. The discount applies across hotels citywide, rather than a limited set of featured properties, through a concierge-led booking service linked to Cook's Travel Club.

Live itinerary

Unlike a pre-planned list of recommendations, Cook's itinerary is built as she goes. Her storefront updates as she moves through neighbourhoods, checks into hotels and visits venues.

BYRDLI describes the approach as a direct link between social content and transactions. Posts and stories from the trip point audiences to a bookable itinerary, with each element available to purchase once it appears in the Travel Club.

Cook is positioned as the "Ultimate LA Girl", as well as a presenter, podcaster and columnist. The campaign highlights her personal view of the city across hotels, dining, rooftops and neighbourhood experiences.

"For me, LA has always been about the vibe. It's not just the places, it's the energy. The way slow mornings turn into sunny afternoons, and afternoons melt into nights you never want to end. I'm not giving my community some perfectly polished itinerary. I'm bringing them along for the ride while I explore the City of Angels. Every hotel I check into, every table I book, every neighbourhood I wander through goes straight onto my Travel Club itinerary, so they can book exactly what I'm doing, as I'm doing it," said Tahnee Cook.

Booking model

BYRDLI's Travel Club is a creator-run booking storefront featuring recommended stays and experiences that followers can purchase. BYRDLI says it enables creators, brands and independent agents to earn from travel sales, while giving destinations a channel that links marketing to bookings.

For this campaign, the concierge layer expands what can be booked. It adds a managed service for travellers seeking hotels across Los Angeles, including properties outside a featured list of "Top Stays". It is also positioned as a way for travellers to request personalised support while planning their own version of the trip.

Los Angeles Tourism said the partnership aims to promote the city through creator-led storytelling while making the content directly actionable for audiences.

"Los Angeles is one of the most culturally influential cities in the world. From entertainment and sport to food and fashion, there is always something happening here. Partnering with BYRDLI and Tahnee Cook allows us to showcase the city through a relevant and engaging, contemporary lens, while directly connecting global audiences to bookable travel experiences. This campaign captures not just what LA looks like, but how it feels to live it," said Craig Gibbons, Regional Vice President, Asia Pacific, Los Angeles Tourism.

Creator commerce

The LA Takeover has run twice before, and this third iteration places greater emphasis on immediacy and conversion, with the itinerary built as the trip unfolds. BYRDLI also says Cook's Travel Club will remain live after the campaign ends for ongoing bookings.

The campaign comes as destinations continue to test creator partnerships that go beyond awareness. Travel marketing has increasingly shifted towards measurable outcomes, including trackable referrals and direct booking flows. Platforms that combine content, itinerary planning and transaction tools have become more common across the sector, including among online travel agencies and influencer affiliate programmes.

BYRDLI is positioning the creator storefront as a primary booking channel and adding service elements such as concierge support. It also argues that creator trust can influence where audiences stay and what they do once they arrive.

"Creator trust is one of the most powerful drivers of modern travel behaviour. With The LA Takeover, we're not showcasing Los Angeles, we're converting cultural relevance into real bookings. BYRDLI is still the only platform of its kind globally. That's the difference," said Vanessa Richards, Co-Founder, BYRDLI.

Los Angeles continues to invest in international visitation and is set to host the 2028 Olympic Games, which it has used as a focal point for promotion. BYRDLI and Los Angeles Tourism said Cook's live Travel Club will remain available beyond the campaign window, with new additions expected as her trip continues.