Bon Charge™ launches recharge sale with AUD $500 off
Today, premium wellness brand BON CHARGE announced its Recharge Sale, offering 25% sitewide off its science-backed wellness tools. From 2 April at 12:00 pm AWST until 8 April at 11:59 pm AWST, customers can save upwards of nearly AUD $500 on devices designed to help recharge the body and restore energy levels.
The promotion covers red light therapy, infrared devices, PEMF tools, and blue light blocking eyewear, and runs for several days. It includes some of the brand's best-selling items.
Founded in 2017 by Katie and Andy Mant and headquartered in Sydney, BON CHARGE is framing the sale around growing consumer interest in wellness technology. It pointed to survey data from 2,000 Australian adults showing that 33% had used red light therapy, with usage highest among people aged 18 to 34.
The research also indicated demand across other product categories. Among Australian red light therapy users, 45% had used a face mask and 33% had used blue light blocking technology. For infrared technology, 37% cited relaxation as the main reason for use.
Product range
One of the biggest discounts in the sale is on the Super Max Red Light Therapy Device, priced at AUD $1,499.25, down from a recommended retail price of AUD $1,999.00, a saving of nearly AUD $500.
The Infrared Sauna Blanket is priced at AUD $749.25, down from AUD $999.00, saving nearly AUD $250. The Red Light Face Mask is available for AUD $374.25, reduced from AUD $499.00, while Blue Light Blocking Glasses are listed at AUD $127.46, down from AUD $169.95.
A VIP membership, priced at AUD $32 a year, gives customers early access to the sale and a higher discount for a limited period. The membership is part of a broader effort to encourage repeat purchases across the product range.
Consumer demand
Wellness technology has become a growing retail category as brands market at-home devices for sleep, recovery, and beauty. BON CHARGE's figures suggest younger consumers are among the most active users of red light therapy, with more than half of users in its Australian sample aged 18 to 34.
The most accessible price points in the current offer are at the lower end of the range, where eyewear and masks cost significantly less than larger therapy devices. At the premium end, products such as the Super Max Red Light Therapy Device and the Infrared Sauna Blanket reflect a market in which consumers are willing to spend hundreds or, in some cases, more than AUD $1,000 on home-use equipment.
BON CHARGE says its range is designed around sleep, recovery, beauty, and wellbeing. Its products are intended for home use, and the brand says its devices are also used in luxury wellness facilities and community wellness experiences.
As part of its effort to strengthen the brand's scientific credibility, BON CHARGE said US sleep, metabolism, and performance expert Shawn Stevenson has joined its Scientific Advisory Board. Stevenson also hosts The Model Health Show podcast.
The survey data comes from unpublished consumer research conducted by Opinium Research in December 2025, based on a sample of 7,000 adults across the UK, US, UAE, and Australia.