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Regine Laguilles

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Read the latest stories by Regine Laguilles across the TechDay network.

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Australian Stories

Written by Regine

Global Stories

Written by Regine

IAS expands YouTube Audio Ads brand safety measurement
Marketing Technologies

IAS expands YouTube Audio Ads brand safety measurement

Advertisers can now get third-party brand safety reporting for YouTube Audio Ads as digital audio takes a growing share of budgets.

By Regine Laguilles • 3 min read • 2 days ago
Specsavers & Merkle cut UK query volume by 90%
Digital Transformation

Specsavers & Merkle cut UK query volume by 90%

The overhaul gives retailers a clearer online-offline customer view while saving Specsavers more than two weeks of engineering time in Britain.

By Regine Laguilles • 3 min read • Last week
WPP launches HEX AI creative studio to boost talent
Gaming

WPP launches HEX AI creative studio to boost talent

The move adds 50 creative technologists as clients scramble for staff who can turn AI trials into production work.

By Regine Laguilles • 4 min read • Last week
Day Management expands into UK with new talent agency
Apple

Day Management expands into UK with new talent agency

The move gives the Australian creator agency a foothold in one of the biggest influencer marketing markets outside Australia, as it seeks growth abroad.

By Regine Laguilles • 3 min read • Last week
Amazon Business targets procurement teams with new campaign
Manufacturing

Amazon Business targets procurement teams with new campaign

The campaign spotlights risk controls and compliance tools as large organisations face tighter scrutiny of procurement spending.

By Regine Laguilles • 4 min read • This month

Stories from Other Regions

Written by Regine

UK shoppers expect faster product drops, survey finds
Supply Chain

UK shoppers expect faster product drops, survey finds

Social media is pushing retailers to restock faster, as 65% of UK shoppers now expect technology to keep viral items available.

By Regine Laguilles • 4 min read • Last week
AI writing use linked to weaker live chat confidence
Enterprise Resource Planning

AI writing use linked to weaker live chat confidence

Frequent users were more likely to feel shaky in live exchanges, even as many said AI made them feel more polished in writing.

By Regine Laguilles • 4 min read • Last week
Drivetime named podcast partner for MOVE 2026 event
Data Analytics

Drivetime named podcast partner for MOVE 2026 event

Live interviews at MOVE 2026 will give executives a new forum to discuss mobility technology, with more than 250 speakers expected.

By Regine Laguilles • 3 min read • Last week
CreatorOS launches Nutcake AI assistant for brands
Data Analytics

CreatorOS launches Nutcake AI assistant for brands

Free access to a new AI tool could help brands cut the time spent on creator campaign planning, briefing and tracking.

By Regine Laguilles • 3 min read • This month
UK brands plan World Cup marketing surge, Klaviyo finds
Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • This month
Circles.Life launches Live Unhinged brand campaign
Unified Communications

Circles.Life launches Live Unhinged brand campaign

In Singapore's crowded mobile market, Circles.Life is betting AI tools, cashback and lifestyle perks will help it stand out from rivals.

By Regine Laguilles • 3 min read • This month
Irish startup Deece launches AI tool for better briefs
Digital Transformation

Irish startup Deece launches AI tool for better briefs

Poor briefs are said to waste more than €370 billion a year globally, as Deece rolls out software to tighten agency direction.

By Regine Laguilles • 4 min read • This month
Half of UK marketers rate campaign execution below average
Customer Relationship Management

Half of UK marketers rate campaign execution below average

A lack of ROI visibility is leaving many UK marketing teams unable to prove which campaigns work, according to a new survey.

By Regine Laguilles • 4 min read • This month