Social Media stories - Page 17

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

Melbourne's ShareRing has joined an AUD $6.5 million government trial to improve age verification for under-16s on social media, using innovative digital ID technology.

A recent TP Business Insights report reveals Generation Z is the toughest customer demographic to support, influenced by their unique online communication styles.

The new Netflix series Adolescence ignites debate on teen mental health and digital safety, exploring the perilous world of cyberbullying and online subcultures.

Meta has announced expanded safety features for its Teen Accounts, enhancing privacy and parental controls for users under 16 amidst growing online safety concerns.

Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.

Bitdefender reports a dramatic rise in cybercrime targeting social media influencers, uncovering over 9,000 malicious livestreams on YouTube in 2024.

A new report from TP reveals that Generation Z favours interactive communication, posing challenges for businesses catering to this tech-savvy cohort.

VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.

Incode Technologies is set to trial age verification technology in Australia as the government prepares a nationwide ban on social media for users under 16.

Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

Thryv Australia has won the global Marketing with Purpose award at the 2025 Microsoft Advertising Partner Awards, solidifying its role in supporting small businesses.

A new report reveals that 34% of Australian content creators foresee AI reshaping their industry by 2025, stirring excitement and apprehension alike.

PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.

A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.

A new report from KnowBe4 reveals that 95% of employees have engaged with cybersecurity content, underscoring the need for robust workplace training.

A Forrester Research report reveals that the rise of deepfake technology poses significant risks for businesses, with scams costing firms millions.

Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.

HubSpot and Canva have teamed up to enhance efficiency for small and medium-sized businesses by integrating Canva's design tools within HubSpot's platform.

PushON in Manchester has appointed Liam Gibson as its new Business Development Manager, aiming to enhance growth in its eCommerce and digital marketing services.