Click Click Media names Michael Gerardis General Manager

Click Click Media has appointed Michael Gerardis General Manager, adding a senior digital marketing executive to the agency's leadership team.

Gerardis brings more than 22 years of experience in digital marketing, search, business growth and international team management. He has held senior roles at Australian Local Search, Yodel, Netregistry, Hotfrog and Locafy.

At Click Click Media, he will help grow the business, expand its work with larger clients and strengthen day-to-day operations. He will also work with clients as they respond to changes in artificial intelligence, digital transformation and search.

The appointment comes as the independent Australian agency expands its service range and invests in its own technology. Click Click Media provides search engine optimisation, Google Ads, social media marketing, web development and other digital marketing services to businesses across Australia.

Industry shifts

Over a career that began in the early years of digital marketing, Gerardis has worked across Australia, Europe, North America, Africa and Asia. He has built teams and businesses across several international markets.

His appointment reflects a broader push by agencies to strengthen senior leadership as clients reassess their marketing and customer acquisition strategies amid shifts in search behaviour and the growing use of AI tools. For mid-sized and larger businesses, those changes have increased demand for advice on technology, operations and digital channels.

"Digital marketing is entering one of the most significant periods of change we've seen in decades, driven by AI, automation and evolving customer expectations. Click Click Media has built an outstanding reputation by combining innovation with genuine client outcomes, and that's what attracted me to the business," said Michael Gerardis, General Manager, Click Click Media.

"My focus is on helping the business scale sustainably, continue investing in innovation and ensure we're creating even greater value for clients as the market evolves," said Gerardis.

Growth plans

Click Click Media Founder and Managing Director Phil Conway described the hire as an important step as the company develops its senior management team. Gerardis will also help shape the agency's approach for medium and large enterprises.

"Michael brings an incredible depth of experience and a track record of building successful digital businesses at scale. Few people in Australia have witnessed the evolution of digital marketing as closely as he has," said Phil Conway, Founder and Managing Director, Click Click Media.

"As we continue to grow, expand our enterprise capabilities and invest in the future of digital marketing, Michael's leadership, commercial expertise and industry knowledge will be invaluable. We're thrilled to welcome him to the team," added Conway.

Company culture

Gerardis said the role also appealed because of the company's culture and growth potential.

"Click Click Media is an exceptional business with an outstanding culture, strong leadership and a genuine commitment to innovation. I'm excited to help build on that foundation and support the next chapter of growth," added Gerardis.