eCommerceNews Australia - Technology news for digital commerce decision-makers

Social Media stories - Page 15

Colorful illustration australian food influencer photographing gourmet meal

Australia's top food influencers earn up to AUD $18,401 per post

Tue, 19th Aug 2025
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marketing
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instagram
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social media
Australia's top food influencers earn up to AUD $18,401 per post as TikTok and Instagram redefine how Aussies discover meals and dining spots.
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Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation

Tue, 19th Aug 2025
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martech
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Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.
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Greens Senator on why the age ban will be an 'open wound' for the Govt

Sun, 17th Aug 2025
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data privacy
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ai
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facebook
Greens Senator David Shoebridge condemns Australia's social media ban for under-16s and calls for urgent, robust AI regulation and tech literacy in Parliament.
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Merchantwise acquires Jaywing & Frank Digital in record deal

Fri, 15th Aug 2025
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ai
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e-commerce
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marketing
Merchantwise Group has acquired Jaywing and Frank Digital in its largest deal, boosting its marketing and media capabilities in Australia.
Australian city skyline digital platform icons interconnected marketing ai

AI & new search platforms shift priorities for Australian marketers

Fri, 15th Aug 2025
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ai
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youtube
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marketing
AI and new search platforms are prompting Australian marketers to shift focus from keywords to brand visibility across diverse digital and social channels.
Stylized fashionable people smartphone shopping eco friendly beauty ar glasses

Five key marketing trends to shape fashion & beauty in 2025

Thu, 14th Aug 2025
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cx
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martech
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personalisation
Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.
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MiQ integrates Lifesight data to boost Sigma ad platform insights

Thu, 14th Aug 2025
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data analytics
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ai
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marketing
MiQ has partnered with Lifesight to integrate location data into its Sigma platform, enhancing audience targeting and measurement across multiple advertising channels in JAPAC.
Young australian gamers collaborating creating colorful video game worlds

Australia's gaming sector evolves with rise of platforms & UGC

Wed, 13th Aug 2025
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gaming
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physical security
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digital entertainment
Australia's gaming sector thrives as user-generated content and platform games reshape the industry, boosted by AUD $1.4 million investment and global trends.
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8x8 reports surge in AI-powered CX adoption & unveils new tools

Thu, 7th Aug 2025
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uc
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devops
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digital transformation
8x8 reports a 150% rise in AI-powered customer interactions and unveils new tools enhancing CX with AI-driven insights and secure payment options.
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Online scams trap one third of victims in Australia, New Zealand

Wed, 6th Aug 2025
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vpns
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mdm
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data privacy
Research shows one third of online users in Australia and New Zealand fall victim to scams, often only realising after financial losses occur.
Illustration two people sitting apart looking at smartphones with digital message bubbles emotional connection distance

How messaging styles & preferences impact modern relationships

Fri, 1st Aug 2025
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social media
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texting
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messaging
Psychologist Andrew Boxer reveals how texting, calls and voice notes reflect personalities and impact modern relationships amid growing screen time.
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Digimune & ViaCarte launch Identicate cyber protection for banks

Thu, 31st Jul 2025
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data protection
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ransomware
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crypto
Digimune and ViaCarte partner to launch Identicate, a cyber protection platform offering Australian banks real-time identity theft alerts and financial fraud cover.
Digital artist using tablet stylus enhancing colorful photo on screen

Adobe brings new AI tools & workflow upgrades to Photoshop

Wed, 30th Jul 2025
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martech
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ai
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social media
Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.
Law enforcement agents analyzing digital cyber threat intelligence data

Siren & Flashpoint partner to boost intelligence investigations

Fri, 25th Jul 2025
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data analytics
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advanced persistent threat protection
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open source
Siren and Flashpoint have teamed up to enhance investigations with integrated intelligence, aiding security teams against rising hybrid and cyber threats worldwide.
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Bitdefender boosts creator security as scams top USD $1 trillion

Thu, 24th Jul 2025
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ransomware
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phishing
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advanced persistent threat protection
Bitdefender expands its Security for Creators to cover Facebook, Instagram and YouTube amid USD $1 trillion losses from rising online scams targeting digital creators.
Australian shoppers at home using laptops smartphones online shopping icons

Australian shoppers embrace more touchpoints for online discovery

Wed, 16th Jul 2025
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cx
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martech
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data privacy
Australian shoppers use an average of 4.8 touchpoints for product discovery, blending online search, social media, and influencer input amid easing cost pressures.
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Brands boost social commerce spend despite western slow uptake

Fri, 11th Jul 2025
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martech
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cdp
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marketing
Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.
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Brightcove unveils AI updates to transform video platform

Thu, 10th Jul 2025
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cx
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martech
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ai
Brightcove launches AI-driven updates, enhancing video streaming with features like automated captioning, multilingual dubbing and smarter content analysis.
Enthusiastic football fans premier league digital creativity stadium

Adobe brings AI-powered creative tools to Premier League fans

Thu, 10th Jul 2025
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digital transformation
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cx
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martech
Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.
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How to craft effective prompts for Google's Veo 3 video AI

Thu, 10th Jul 2025
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digital entertainment
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genai
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ai
Google's Veo 3 transforms simple prompts into stunning videos with sound and dialogue; effective results hinge on well-crafted instructions.