Customer Loyalty stories - Page 8

Smart Communications launches SmartPATH in ANZ, an AI-driven platform streamlining omnichannel communications for regulated industries like insurance and healthcare.

A new study reveals 85% of global marketers use generative AI daily, with 80% reporting clear ROI and enhanced customer loyalty through the technology.

Despite heavy investment in business intelligence, nearly two-thirds of senior marketers still rely on intuition for key decisions, says Qualtrics research.

Research reveals Australian consumers prefer human customer service, with only 28% comfortable engaging with AI-powered support, citing trust and accuracy concerns.

AI is revolutionising telcos, unlocking vast customer data to deliver personalised services, enhanced billing and seamless digital experiences like never before.

Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.

Ecommpay integrates ekko's real-time carbon tracking and offsetting into its Hosted Payment Page, enabling eco-friendly checkout options for online shoppers.

Cognizant and Eagle Eye have partnered to offer AI-driven, real-time loyalty and promotions solutions for global retail, travel and hospitality enterprises.

Energy retailers can boost growth by aiding customers to electrify homes and transport, tackling climate goals while unlocking new revenue streams.

Automating billing can boost Australian businesses' profits, cash flow, and customer retention amid rising insolvencies and economic uncertainty.

Australian KrisFlyer members can now earn up to 13,500 miles annually by switching utility and telco plans via Econnex, expanding their rewards options amid rising costs.

Xero and Constant Contact have launched a free integration linking customer data to automate marketing, helping small businesses boost engagement and efficiency.

Australian eCommerce sees a 27.6% rise in returns despite stricter policies, as shoppers seek flexibility amid rising costs and economic uncertainty.

InMoment has launched AI Auto Responding in APAC, automating personalised customer review responses to ease workloads for multi-location businesses.

Australian retailers must harness AI and emotional intelligence to meet fast-changing Gen Z and millennial expectations for seamless, personalised shopping.

Most brands invest in customer data unification yet overlook identity resolution, crucial for personalised AI strategies and effective retail media use.

Boost Mobile marks 25 years in Australia with discounted SIMs and bonus data offers on prepaid plans using the Telstra network until October 2025.

Just 11% of retailers are ready to fully scale AI tools, with data challenges limiting wider adoption despite 45% using AI weekly, says Amperity report.

Agentic AI is transforming business with smarter virtual assistants and personalised marketing, reshaping customer experience and operational workflows globally.

Australian firms face a tough choice: cut costs by offshoring or keep local expertise to maintain customer trust and support domestic jobs.