QSIC launches dashboard for in-store ad performance

QSIC has launched a platform that measures the performance of in-store media channels through a single dashboard. The system is available to retailers using audio, screens and signage.

The product, called Performance and powered by QSIC Intelligence, links campaign delivery data with point-of-sale information to show the effect of in-store advertising on sales. It is intended to give retailers a single view of activity that has often been measured separately across store media formats.

In-store retail media has grown as supermarkets and other chains seek more advertising income from their physical estates, but measurement has remained uneven. Retailers and brands have often relied on different methods for audio, digital screens and other formats, making comparisons difficult and leaving campaign results trailing live trading.

The dashboard reports metrics including attributable sales, customers reached, iROAS and new-to-brand shoppers. The figures are tied to store-level point-of-sale and loyalty data, with real-time updates intended to let users adjust campaigns while they are still running.

Measurement push

The launch reflects a wider effort in retail media to bring store advertising closer to the standards used in online campaigns, where advertisers expect clearer attribution and faster reporting. By tying ad exposure to transactions and units sold, retailers are trying to show that in-store media can be planned and assessed with more precision than has typically been possible.

QSIC said its system maps product sales against campaign delivery to show when and where items are selling and which shoppers were exposed to advertising. It also uses loyalty data to assess campaign performance across customer segments, including shoppers identified as new to a brand, and to track effects over longer periods.

That approach could matter for retailers seeking a bigger share of marketing budgets that have tended to favour online channels with stronger measurement tools. A single reporting layer across multiple in-store formats may also help retailers present store media as one proposition rather than a collection of separate assets competing for spend.

"The industry has been stuck watching retail media channels compete against each other for budget," said Matt Elsley, Chief Executive Officer and Co-Founder, QSIC.

"Our goal is to reframe the conversation to how these channels can work together to make an even bigger impact. In-store has always had the audience, and now it has the infrastructure to prove performance and attract more advertising dollars in a single, unified dashboard."

Retail media focus

QSIC positions itself as an in-store audio specialist, but the new platform extends beyond audio to cover other media inside stores. Any retailer with in-store advertising can use the dashboard, indicating a broader push into measurement services as retail media operators look for ways to improve transparency for brands.

The business says it reaches more than 350 million shoppers a month globally through its retail audio network. That scale gives it a base from which to offer analytics tools to chains that want to connect campaign performance to actual buying behaviour in stores.

Artem Lavrinovich, Chief Data and AI Officer at QSIC, said in-store campaigns are still often judged by delivery rather than outcomes. He argued that linking exposure to purchase data gives retailers and brands a clearer basis for deciding how to allocate spending across formats.

"In-store media has the power to unlock new growth, but broad targeting and weak measurement leave too much value behind," said Artem Lavrinovich, Chief Data and AI Officer, QSIC.

"Too often, the channel is measured by delivery - not by behavioral impact. QSIC connects in-store ad exposure to POS-level purchasing data, helping brands and retailers prove real outcomes, optimize faster and invest with confidence."