Customer engagement stories - Page 6

Retailers are racing from blunt discounts to AI-driven one-to-one offers, promising sharper margins and loyalty in APAC's crowded market.

Rockwell Automation has named Shane Riley as New Zealand country manager, succeeding Mike Greig amid a wider reshuffle of its regional leadership.

Asia Pacific Loyalty Awards 2026 unveils record finalist line-up as brands double down on retention, data and personalised engagement.

8x8 reports triple-digit growth in AI voice and messaging for CX, as contact centres scale automation beyond pilots across channels.

Zendesk promotes Craig Flower to chief operating officer, tasking him with accelerating its AI-first customer service and operations strategy.

Banks worldwide pour billions into AI, but Dyna.Ai warns only a small minority are turning pilots into tangible, scalable revenue gains.

Oracle launches an AI agent platform for retail banks, blending autonomous agents and human oversight to automate and personalise services.

Mentalist Oz Pearlman will headline FICO World 2026 in Orlando, anchoring an AI-focused summit on customer behaviour and financial services.

Genspark rolls out its AI call agent to over 40 countries using Twilio voice tech, handling bookings, support and multilingual calls at scale.

Guidewire has appointed Phil Joel as VP of Solution Advisory for APAC, strengthening support for insurers' core modernisation and data projects.

Streaming video ads grab 79% attentive viewing in Australian homes, beating TV, social and other digital channels on attention.

Analytic Partners named a Leader in Forrester's 2026 marketing measurement Wave after topping current offering and scoring highly on strategy.

Prometheus expands its APAC enterprise push, hiring three senior leaders in Sydney to drive marketing, customer success and solution engineering.

Johnson Controls has appointed Susan Hughes to lead its Asia Pacific business, joining the executive committee as it targets growth in the region.

Australians want high-tech retail but demand tighter data security and better value as apps, AR and digital tools reshape everyday shopping.

Metro Singapore taps Eagle Eye to power its Treasured by Metro loyalty revamp, adding personalised, omnichannel rewards and promotions.

Robust email verification is emerging as a must-have for eCommerce firms seeking higher conversions, lower costs and stronger trust.

EcoOnline appoints David Orstad Chief Customer Officer to lead global customer functions and launch new managed services offering.

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

8x8 expands Secure Pay globally, unifying compliant digital payments and AI-led outreach across its customer experience platform.