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Customer data stories

Pax8 expands Marketplace with partner analytics tools
Software-as-a-Service

Pax8 expands Marketplace with partner analytics tools

Partners will gain clearer oversight of subscriptions and revenue as Pax8 adds analytics, reporting and integration tools to its Marketplace.

By Mark Tarre • 3 min read • This month
Sweep launches AI agent for Salesforce & Snowflake
Software-as-a-Service

Sweep launches AI agent for Salesforce & Snowflake

Teams can now map downstream risks across Salesforce, Snowflake and Data 360 before making changes, cutting manual checks and compliance gaps.

By Sofiah Nichole Salivio • 4 min read • This month
8x8 launches Pulse conversational intelligence for customers
Software-as-a-Service

8x8 launches Pulse conversational intelligence for customers

The early-access tool could help executives and account managers spot renewal risks and customer feedback hidden in calls, chats and emails.

By Joseph Gabriel Lagonsin • 4 min read • This month
VTEX expands AI commerce architecture across markets
Digital Transformation

VTEX expands AI commerce architecture across markets

Retailers can now automate merchandising, support and ad campaigns as autonomous agents are embedded across VTEX's commerce platform.

By Sofiah Nichole Salivio • 4 min read • This month
Forrester says commerce media can fix retail media flaws
Customer Data Platforms

Forrester says commerce media can fix retail media flaws

Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.

By Mark Tarre • 4 min read • This month
Gainsight launches agentic stack for customer retention
Software-as-a-Service

Gainsight launches agentic stack for customer retention

The update lets post-sales teams build and share AI workflows in Gainsight, as boards push harder for measurable gains in retention and expansion.

By Joseph Gabriel Lagonsin • 4 min read • This month
Navigating data challenges in China's E-commerce market
Customer Relationship Management

Navigating data challenges in China's E-commerce market

Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.

By Edmund Ng • 5 min read • This month
Mailchimp launches Analytics AI & expands integrations
Data Protection

Mailchimp launches Analytics AI & expands integrations

Paid Mailchimp users worldwide can now query campaign performance in plain language as the platform adds Analytics AI and broader app links.

By Karen Joy Bacudo • 4 min read • Last month

Stories from Other Regions

Customer data stories

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • This month
Netcore launches Audience Agent for faster segmentation
Digital Transformation

Netcore launches Audience Agent for faster segmentation

Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.

By Sean Mitchell • 4 min read • This month
UK brands plan World Cup marketing surge, Klaviyo finds
Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • This month
Cellhub launches 5G grocery connectivity programme
Unified Communications

Cellhub launches 5G grocery connectivity programme

Stable store links could help grocers curb outages, prioritise tills and gather data across sites as Cellhub rolls out a 5G managed service.

By Sean Mitchell • 5 min read • This month
UK retailers face ROI & legacy barriers to digital change
Digital Transformation

UK retailers face ROI & legacy barriers to digital change

Pressure to modernise is being slowed by weak demand and ageing systems, with 35% of retailers citing return on investment as a key barrier.

By Karen Joy Bacudo • 3 min read • This month
One in four Irish firms cut cyber budgets, survey finds
Data Protection

One in four Irish firms cut cyber budgets, survey finds

Nearly half of large Irish organisations still lack confidence in spotting attackers early, leaving customer data and operations exposed.

By Sofiah Nichole Salivio • 3 min read • This month
Robinhood opens AI agents to trading & card spending
Fintech

Robinhood opens AI agents to trading & card spending

Customers can now let their own AI software place equities trades or make card purchases, but Robinhood says safeguards and limits still apply.

By Karen Joy Bacudo • 4 min read • Last month
RECCo picks Raidiam & PayPoint for consent framework
Data Protection

RECCo picks Raidiam & PayPoint for consent framework

The framework aims to give households control over energy data as the sector builds a common consent system for flexible tariffs and services.

By Mark Tarre • 3 min read • Last month
Châteraisé Singapore adopts Adyen across franchise stores
Data Analytics

Châteraisé Singapore adopts Adyen across franchise stores

The rollout will standardise checkout and cut new-store setup time to three days, easing payments for 34 franchise-run outlets in Singapore.

By Karen Joy Bacudo • 3 min read • Last month