Customer data Stories

Australian Stories

Customer data stories

Customers lose trust in AI in regulated industries

Consumer patience is thinning, with Australian customers most likely to walk away when poor communications or clumsy data capture erode trust.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

Unleashed launches tools for small Australian manufacturers

Small manufacturers could gain a cheaper route to digitising sales, marketing and warehousing as Unleashed targets firms with up to 20 staff.

By Sean Mitchell • 4 min read • This month

Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • This month

Global Stories

Customer data stories

Software-as-a-Service

Maestra passes 100 clients with embedded marketer model

Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.

By Regine Laguilles • 4 min read • Yesterday

Software-as-a-Service

Dun & Bradstreet puts business graph into Amazon Quick

Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.

By Mark Tarre • 3 min read • 2 days ago

Software-as-a-Service

Lumera completes major Nordea Liv Norway migration

The insurer has moved more than 58 million transactions, 70,000 contracts and 163,000 investment accounts to a new cloud platform.

By Karen Joy Bacudo • 3 min read • Last week

Digital Transformation

When Agents act on bad data, the damage is automatic

Bad contact records can send autonomous AI workflows off course, with errors compounding across thousands of customer actions at once.

By Bobby Joseph • 6 min read • 3 days ago

Marketing Technologies

LiveRamp launches partner scheme for AI marketing agents

Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.

By Mark Tarre • 4 min read • Last week

Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Last week

Data Protection

Banks face AI balancing act as regulation tempers uptake

Australia's banks are steadily increasing their use of artificial intelligence, but regulation and data security fears are tempering adoption.

By David Shilovsky • 4 min read • Last week

Software-as-a-Service

Hotels urged to ditch disconnected software systems

Disconnected systems are costing hoteliers 322 hours a year and may be hampering guest service, according to new research.

By Sean Mitchell • 4 min read • Last week

Data Analytics

Data value chain seen as next step for enterprises

Enterprises risk missing business gains unless data quality is managed continuously from source to decision, experts say.

By Edmund Ng • 6 min read • Last week

Cloud Security

Automotive cyber vulnerabilities surge 105%, PCA says

Connected cars face a widening attack surface as PCA flags 265 new flaws in the first quarter, with most exploitable without specialist tools.

By Joseph Gabriel Lagonsin • 4 min read • This month

Software-as-a-Service

Adobe launches CX Enterprise Coworker for AI workflows

Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.

By Sean Mitchell • 4 min read • This month

Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • This month

Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • This month