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Affiliate Marketing Stories - Page 3

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Affiliate Marketing stories

US holiday online sales hit record on mobiles & AI
Gaming

US holiday online sales hit record on mobiles & AI

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

By Mark Tarre • 5 min read • Thu, 8th Jan 2026
Beyond the booking: How travel brands will win customers in 2026
Customer Experience

Beyond the booking: How travel brands will win customers in 2026

APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.

By Adam Furness • 4 min read • Fri, 21st Nov 2025
Adobe data shows USD $88.7 billion spend & AI boost in October
Data Analytics

Adobe data shows USD $88.7 billion spend & AI boost in October

Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.

By Vivek Pandya • 4 min read • Tue, 11th Nov 2025
Affiliate marketing budgets surge as brands seek cost efficiency
Artificial Intelligence

Affiliate marketing budgets surge as brands seek cost efficiency

Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.

By Melvin Hipolito • 4 min read • Thu, 6th Nov 2025
VexTrio exposed as global ad-fraud empire with billions in play
Marketing Technologies

VexTrio exposed as global ad-fraud empire with billions in play

VexTrio, unmasked as a multinational ad-fraud empire with nearly 100 companies, runs scams worth billions across adtech and beyond.

By Melvin Hipolito • 3 min read • Mon, 18th Aug 2025
US Prime Day online sales hit USD $24.1bn, mobile drives growth
Marketing Technologies

US Prime Day online sales hit USD $24.1bn, mobile drives growth

US Prime Day online sales soared to USD $24.1bn, a 30.3% rise year-on-year, with mobile shopping driving over half of the revenue during the July event.

By Melvin Hipolito • 4 min read • Tue, 15th Jul 2025
Brands boost social commerce spend despite western slow uptake
Marketing Technologies

Brands boost social commerce spend despite western slow uptake

Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.

By Shannon Williams • 3 min read • Fri, 11th Jul 2025
Brand trust overtakes ads as key travel driver in Asia-Pacific
Loyalty programmes

Brand trust overtakes ads as key travel driver in Asia-Pacific

Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.

By Kaleah Salmon • 4 min read • Tue, 20th May 2025

Stories from Other Regions

Affiliate Marketing stories

Awin recovers over USD $250 million in lost affiliate revenue
Marketing Technologies

Awin recovers over USD $250 million in lost affiliate revenue

Awin's Conversion Protection Initiative has helped brands recover over USD $250 million in lost affiliate revenue, boosting conversion rates and sales significantly.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025
Etaily secures SMBC-led funding to fuel Southeast Asia growth
eCommerce

Etaily secures SMBC-led funding to fuel Southeast Asia growth

Etaily secures over USD $24 million in SMBC-led funding to boost social commerce growth and regional expansion across Southeast Asia.

By Sean Mitchell • 4 min read • Fri, 5th Dec 2025
UK brands ramp up influencer budgets with focus on micro-creators
Artificial Intelligence

UK brands ramp up influencer budgets with focus on micro-creators

UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.

By Shannon Williams • 3 min read • Thu, 4th Dec 2025
IDHL acquires Vervaunt with GBP £1.5 million AI investment plan
Marketing Technologies

IDHL acquires Vervaunt with GBP £1.5 million AI investment plan

IDHL has acquired Vervaunt, adding over 70 experts and investing GBP £1.5 million in AI to boost eCommerce and digital marketing capabilities.

By Sean Mitchell • 4 min read • Mon, 1st Dec 2025
Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters
CMO

Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters

Affiliate fraud is draining advertisers' budgets by hijacking attribution, risking $71 billion in losses by 2025 and undermining trust in affiliate marketing.

By Chad Kinlay • 5 min read • Fri, 21st Nov 2025
Affiliate marketing drives revenue growth for Singapore brands
Partner Programmes

Affiliate marketing drives revenue growth for Singapore brands

Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.

By Shannon Williams • 4 min read • Thu, 6th Nov 2025
Marks & Spencer leads social media in back-to-school campaigns
Instagram

Marks & Spencer leads social media in back-to-school campaigns

Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025
THG Commerce named TikTok Shop Partner in social retail push
eCommerce

THG Commerce named TikTok Shop Partner in social retail push

THG Commerce has become an official TikTok Shop Partner, enhancing its social commerce services to help brands sell directly on social media platforms.

By Kaleah Salmon • 3 min read • Mon, 18th Aug 2025
YouTube drives trust, eCommerce growth in Southeast Asia
Digital Transformation

YouTube drives trust, eCommerce growth in Southeast Asia

YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce's share of regional eCommerce GMV to 20%.

By Jed Nykolle Harme • 5 min read • Fri, 6th Jun 2025
Awin launches Ava AI assistant, upgrades affiliate platform
Customer Experience

Awin launches Ava AI assistant, upgrades affiliate platform

Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.

By Jed Nykolle Harme • 3 min read • Wed, 28th May 2025