Advertising Technologies (Adtech) stories - Page 23
Microsoft listens to partner feedback… and responds
Thu, 28th Nov 2013
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martech
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microsoft
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cloud services
Recently, Microsoft made a decision to modify the release timeline for partner program changes, in a bid to reflect a simpler, more measured approach.
Vodafone changes ad, Telecom drops court case
Tue, 13th Aug 2013
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gaming
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uc
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martech
Telecom drops high court case against rival telco following a number of changes to Vodafone's 'SuperNet' advertising campaign.
Stocks are rising…Facebook's capitalising
Thu, 25th Jul 2013
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martech
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apple
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facebook
Ads, Ads, and yes, more Ads as social networking site smashes financial expectations with over one million advertisers now on board.
Would you pay $10 for no Facebook ads?
Thu, 25th Jul 2013
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martech
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apple
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facebook
Social media giant is due to report its Q2 results today with eyes fixed on advertising revenue. But would you pay for an ads-free experience each month?.
Facebook cuts sex and violence ads
Mon, 1st Jul 2013
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martech
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facebook
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adtech
In a bid to keep marketers sweet, social networking site is axing adverts on pages containing sexual or violent content.
Google posts “strong start” to 2013
Fri, 19th Apr 2013
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martech
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google
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adtech
Google reports a strong start to 2013 with revenues rising 31% to USD $13.97 billion, despite slightly missing Wall Street forecasts.
Fastest growing online jobs in 2012
Thu, 31st Jan 2013
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hyperscale
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public cloud
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martech
Website hosting leads online job growth at 3300%, with AWS seeing a 466% rise. Apple jobs decline amid 'app-fatigue' while Android gains 7%.
Charlie Bit My Finger video…
Thu, 20th Dec 2012
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martech
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youtube
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adtech
Charlie Bit My Finger, the 2007 viral sensation, has hit over half a billion views, netting the Davies-Carr family up to GBP £100,000 in advertising revenue.
Global online video market to hit US$37 billion by 2017
Tue, 27th Nov 2012
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martech
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digital entertainment
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google
Video services delivered online will account for 10% of total TV and video revenues before the end of the decade.
Android App of the Week - Instapaper
Thu, 25th Oct 2012
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martech
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download
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instapaper
Instapaper is the ultimate Android app to save and read web pages offline, perfect for those moments when you're on the go. Get it now for just USD $3.96!.
Google moves threaten independent legal counsel
Fri, 12th Oct 2012
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martech
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google
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government
Google's new ad policy bans a multi-national legal firm from promoting their services, suggesting people don't need legal counsel, sparking industry debate.
Android App of the Week - The Rock FM
Thu, 11th Oct 2012
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martech
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the rock fm
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photography
The Rock FM has launched its own Android app, offering live streaming, music news, and endless funny content—perfect for fans on the go.
Facebook searching for Google war
Mon, 17th Sep 2012
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martech
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personalisation
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cdp
Social networking site could capture 50% of global search market over the next few years through a new 'Social Search' era according to latest findings.
NZ's mobile ad spending increases
Mon, 27th Aug 2012
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uc
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martech
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interactive
Kiwi mobile advertising expenditure continues to grow as specialist mobile media companies descend on the New Zealand market.
Ads on mobile devices are the least trusted by consumers: Nielsen
Thu, 12th Apr 2012
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martech
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apple
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mobility
Nielsen's study reveals mobile ads are the least trusted by consumers, with traditional media like TV and newspapers still leading.
Bus stop ad can only be seen by girls
Wed, 22nd Feb 2012
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martech
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adtech
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women in technology
Plan UK has launched a bus stop ad in Oxford Street that uses facial recognition to show content only to women, highlighting the campaign for girls' rights.
News publishers not matching ads to readers
Tue, 14th Feb 2012
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martech
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google
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apple
In-house ads are taking up the majority of space on mainstream news sites, as publishers struggle to convince advertisers to make the leap from print.
Steve Jobs Android ad: homage or horror?
Fri, 3rd Feb 2012
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martech
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apple
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mobility
A Taiwanese firm's ad with a Steve Jobs lookalike promoting an Android product has sparked outrage for tastelessness.
Apple fans get 'Samsunged' in new ad
Mon, 23rd Jan 2012
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martech
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apple
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samsung
Samsung teases Apple fans in new ad, sparking rivalry before the Super Bowl. Could we just got Samsunged become the next catchphrase?.
How not to run a Twitter campaign
Wed, 23rd Nov 2011
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martech
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qantas
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airlines
Qantas' ill-timed #QantasLuxury Twitter campaign backfires amid industrial disputes, drawing backlash from frustrated passengers and viral ridicule.