Advertising Technologies (Adtech) stories - Page 20

Granulate partners with AWS Advertising & Marketing to accelerate advertising and marketing transformation, simplifying processes for industry customers.

Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.

Marketers in APAC are navigating a brand new world when it comes to CDPs, according to new research from Forrester.

Google is rolling out My Ad Center worldwide, allowing users to control the types of ads they see and block sensitive ads.

TechDay introduces new Ultimate Guides, providing comprehensive coverage on various topics across its sites. Brand features available.

Digital brand agency Bonsey Jaden appoints Marvin Duval as Head of Strategy to expand and bolster its leadership in the Asia-Pacific region.

Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.

According to Epson the company's EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.

Stephen Burns has been appointed to run its financial department and advise the company in its upcoming funding rounds.

Manuela Cadd joins Criteo as regional go-to-market director for ANZ. Criteo has expanded its team in the region due to identified market potential.

The company has appointed former Audi global head of media manager Kristin Harder as global head of strategy and partnerships.

Criteo expands in Australia and New Zealand with the appointment of Manuela Cadd as regional go-to-market director, adding to its growing team.

Start-up Cartelux appoints Kristin Harder, former Audi global head of media, as new global head of strategy and partnerships to grow the business.

Smith Brothers Media (SBM) has won multiple awards at the international Horizon Interactive Awards for their video, advertising, and website design projects.

TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.

TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.

Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.

The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.