Advertising Technologies (Adtech) stories - Page 22

By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.

​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.

Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there's hope for you yet.

​Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.

Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.

We got a full head of steam up following the digital-only decision last year, and we certainly haven't slowed that train of growth in 2016.

TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.

Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.

Facebook boosts user control over ad experience, allowing the filtering of unwanted ads and addressing use of ad blockers.

Facebook announced overnight that it will give users more freedom to control their advertising experience & take power away from desktop ad blockers.

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.

A second digital revolution will bring $4.8 trillion in spend by 2025, but which tech providers will become digital enablers and reap the benefits?.

Facebook says it will now begin including information from pages that use Facebook's Like button and similar social features for better targeted ads.

In 2009, almost half of the top selling apps targeted young children, and 80% of top-selling educational apps in the iTunes store target children.

New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.

Online advertising industry shifts to personalised real-time bidding technologies, forcing enterprises to redefine their strategies, warns Ovum report.

Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.

Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.