Webull Australia links trading & funding to Qantas points

Webull Australia has partnered with Qantas Frequent Flyer to let eligible clients earn Qantas Points through account funding and trading activity, linking the online broker with one of Australia's largest loyalty programmes.

The offer applies to new and existing eligible clients, with points available in three ways. New customers can receive 1,000 bonus Qantas Points if they open an account, make an initial deposit or share transfer of AUD $500 or more, and maintain that balance for 30 calendar days.

The welcome offer also includes 12 months of complimentary 24-Hour Live US Market Data. New clients can also earn up to 100,000 bonus Qantas Points when they reach an eligible balance of AUD $2,000 or more, at a rate of 1 Qantas Point per AUD $1.

The points are capped at 100,000 and awarded in four instalments if the qualifying balance is maintained for the required period. Existing clients can earn up to 2,000 Qantas Points a month by placing buy orders in eligible international markets, including US stocks, exchange-traded funds, Hong Kong stocks, and China A shares.

The trading-based reward is capped at 200 Qantas Points per trade and 2,000 points a month for each client.

Broader push

The partnership adds a loyalty layer to Webull Australia's local brokerage offering as competition among investing platforms continues to centre on pricing, product access, and user retention. It also forms part of the company's broader effort to expand its offering for Australian investors.

Webull Australia is a CHESS-sponsored broker and a market participant on both ASX and Cboe Australia. Parent company Webull Corporation says it serves more than 27 million registered users across 16 markets globally.

In Australia, the company offers access to multiple overseas share markets alongside domestic trading infrastructure. Its platform also includes round-the-clock access to US markets during the trading week, real-time market data, and digital tools aimed at retail investors.

Qantas Frequent Flyer has more than 17 million members, making it one of the country's largest loyalty schemes. Members already earn points through flights, financial services, retail purchases, insurance, and other partner arrangements. Adding stock trading extends that model further into retail investing.

The tie-up also reflects a broader pattern in financial services, with brokers and wealth platforms increasingly using rewards structures to drive customer acquisition and account activity. In Australia, airline points remain a familiar and widely used incentive, particularly in credit cards and banking products.

Client incentives

For Webull, the structure targets different stages of customer engagement. The sign-up and deposit incentives are designed to attract new funded accounts, while the monthly trading offer is intended to encourage ongoing activity among existing users.

The larger deposit-based reward is likely to be the most eye-catching part of the arrangement because of its 100,000-point cap. At the same time, the requirement to hold the eligible balance over an extended period suggests Webull is seeking not just new accounts, but more stable client assets.

By linking rewards to international market trades, the broker is also drawing attention to one of its core products: access to overseas equities. Webull highlighted US stocks, ETFs, Hong Kong stocks, and China A shares as the qualifying markets for the trading incentive.

Australia's retail investing sector has become more crowded in recent years, with platforms competing on low-cost trading, mobile access, and broader market coverage. Loyalty partnerships offer another way to differentiate products in a segment where pricing pressure has intensified.

Rob Talevski, Chief Executive Officer of Webull Australia, said the arrangement matched how many customers already use the platform. "We want to give investors another reason to choose Webull, and partnering with the largest national airline loyalty program in Australia, Qantas Frequent Flyer, helps us do just that," Talevski said.

He said the incentive was designed to complement routine investment activity rather than create a separate rewards behaviour. "In addition, rewarding our clients for building their portfolios and trading in global markets felt like a natural addition to our overall offering. This partnership gives clients a new and compelling way to keep earning Qantas Points through an activity they're already doing," he said.