Vistar & Spotzi team up to streamline cross-border OOH ads

Vistar Media has announced a global data partnership with Spotzi, aiming to simplify and enhance the planning and execution of cross-border out-of-home (OOH) advertising campaigns.

The collaboration addresses the challenge of fragmented audience data faced by advertisers operating in multiple markets. Through Spotzi's integration with Vistar's demand-side platform (DSP), marketers can now access uniform and high-quality audience targeting capabilities in the US, Canada, EMEA, and APAC from a single platform.

Vistar Media reports an average 36% month-over-month increase in international OOH campaign planning activity since the launch of its global DSP, indicating growing interest among brands in executing campaigns across borders. The partnership with Spotzi is intended to support this momentum by providing scalable and consistent audience data solutions.

Spotzi, recognised for its strength in geomarketing data, enables advertisers to conduct audience targeting with consistent criteria across different regions. The integration with Vistar's platform removes the need for advertisers to work with numerous regional data providers, offering a more streamlined experience.

Ben Baker, Managing Director, APAC at Vistar Media, commented on the importance of reliable data as brands expand internationally, especially in the Asia-Pacific region. "As more global brands expand their footprint into the Asia-Pacific region, the ability to activate campaigns with consistent, high-quality audience data becomes critical," said Ben Baker. "This partnership with Spotzi helps eliminate the complexity of scaling OOH across borders, giving marketers the tools they need to deliver meaningful campaigns with local relevance across APAC."

The integration brings several capabilities to marketers, including the ability to reach consumers across markets using a unified audience taxonomy, which is adjusted with regional insights. Additionally, Spotzi's data can be used directly in Vistar's DSP, enabling more efficient campaign execution from planning to delivery.

Advertisers can reduce time and resources spent on managing multiple data vendors, as the unified setup simplifies the running of international campaigns. This is intended to facilitate faster speed-to-market and reduce operational complexity for global brands.

Remco Dolman, Chief Executive Officer of Spotzi, explained the significance of the partnership. "This partnership is a true meeting of minds," said Remco Dolman. "Vistar brings world-class OOH technology, and Spotzi brings the audience intelligence to match. Together, we're making out-of-home as intelligent and accessible as digital - powered by automation, data, and scalable solutions."

The collaboration aligns with Vistar's broader objective of making OOH advertising as data-driven and measurable as digital media channels, regardless of the campaign's geographic scope.

The integration is expected to appeal to brands aiming to build smarter, more localised OOH campaigns across global markets, supporting both expansion and efficiency initiatives for advertisers operating internationally.

According to Vistar Media, the internal data indicates sustained growth in cross-border advertising activities, reflecting a trend for brands seeking comprehensive and unified audience data when planning campaigns across borders.