Wavelink appoints Danny Meadows to lead expansion in New Zealand

Wavelink has launched its operations in New Zealand, appointing Danny Meadows as regional manager in a bid to strengthen relationships with local partners and vendors while expanding its presence in the region.

The company has historically provided support to New Zealand partners from its Australian operations for over two decades. With this new investment, Wavelink will now establish a dedicated local team in New Zealand, led by Danny Meadows. This strategic move forms part of a broader regional expansion plan and responds to increasing demand from vendors and partners for a stronger local presence.

Expansion and leadership

The appointment of Meadows and the establishment of a New Zealand team denote Wavelink's intention to build a lasting presence in the market and accelerate growth. The company aims to align its operations more closely with the needs of strategic vendors and to better support joint go-to-market efforts.

The New Zealand technology market is experiencing heightened demand for advanced solutions in cybersecurity, mobility, storage, and networking, particularly within key sectors such as critical infrastructure, government, healthcare, and logistics. Wavelink plans to address this demand by introducing its range of mobility and security vendors, including Censys, Claroty, Garland Technology, Honeywell, Orca Security, Penguin Solutions, SOTI, Spectralink, and Swimlane. Additional vendors are expected to be added in the coming months.

Supporting local partners

Wavelink's expanded presence will mean local partners have access to portfolio solutions that are already established in neighbouring markets, supported by enablement, training, and support services. This is expected to help channel partners accelerate deal cycles, support evolving customer needs, and improve competitiveness in New Zealand.

Ilan Rubin, chief executive officer, Wavelink, said, "Expanding into New Zealand is a key part of Wavelink's regional growth strategy. There is increasing demand from partners and vendors for a local presence, and this investment reflects Wavelink's commitment to meeting that demand with the right people and support. Having Danny on the ground gives Wavelink the ability to provide a more consistent and dedicated partner experience and meet the growing expectations of the vendor community. Danny's appointment reflects Wavelink's commitment to New Zealand as a growth market and positions the business to accelerate its momentum, especially as many vendors serve both the Australian and New Zealand markets. Danny's industry experience, local insight, and partner-first mindset align strongly with Wavelink's values, and the company is confident he will play a key role in shaping the next phase of its ANZ expansion."

Danny Meadows will operate from Auckland, tasked with developing Wavelink's network of partners and building a local team. His background includes decades in the IT industry and experience building high-performing teams within both distribution and vendor roles.

His main focus will be on onboarding and enabling partners, helping ensure that Wavelink's proven approach and vendor portfolio is effectively introduced to the New Zealand market.

Danny Meadows, regional manager, New Zealand, Wavelink, said, "I'm excited to be joining Wavelink and using my extensive network and local knowledge to further establish the New Zealand arm of the organisation. Wavelink's unique approach to distribution will be a huge selling point to open doors to channel partners. Wavelink's reputation for delivering genuine channel value and its strong portfolio of vendors make this an ideal time to launch a local presence in New Zealand. I'm looking forward to building the business with the support of an experienced and committed team."

The company's move is seen as a response to global vendor demand for consistent coverage and strengthened capability across the Australia and New Zealand region. By investing in local leadership and market capability, Wavelink aims to reinforce its position as a trusted partner across both sides of the Tasman.