Jade Tang appointed Country Manager for Australia & New Zealand
Tineco has announced the appointment of Jade Tang as its first local Country Manager for Australia and New Zealand.
Leadership appointment
Jade Tang brings significant experience to her new role, having worked extensively in the consumer technology industry. Her responsibilities will include overseeing the company's strategy, business development, retail expansion, as well as leading the sales, marketing, and brand visibility efforts in both Australia and New Zealand.
The creation of the Country Manager position for the region is stated by the company to be an important milestone in its development and its focus on local market needs. The local leadership aims to further strengthen Tineco's market position and enhance its reach throughout Australia and New Zealand.
Jade Tang commented on her new role, saying, "I'm excited to join Tineco at such a dynamic time for the brand. Tineco's focus on innovation and premium user experience aligns perfectly with the needs of consumers across Australia and New Zealand. I look forward to working with our partners to bring more intelligent cleaning solutions into homes across the countries."
Market presence
Tineco's presence in Australia has grown along with its product portfolio and retail footprint. The company's products are available in well-known retail stores, including Harvey Norman, JB Hi-Fi, The Good Guys, and Bing Lee. This retail partnership network is intended to offer consumers a range of purchase options and enhanced in-store experiences. The company noted its expanding in-store presence as a key factor in supporting customers during their purchase decisions.
Tineco was recently recognised as the number one global leader in the household wet and dry floor cleaner category by Euromonitor International. The research measured retail sales volume in this category for the period covering the second half of 2023 and the first half of 2024. Euromonitor International, an independent provider of market research, determined these rankings based on products defined as household cleaners that dispense clean water or cleaning solution to wash hard floors and vacuum the dirty water and debris afterwards.
Experience in consumer technology
Tineco representatives highlighted Jade Tang's background in consumer technology, noting her track record of launching and expanding various product categories within the Australian market. Her experience involves helping global brands establish local operations and build brand awareness in competitive landscapes.
The company stated that Jade's appointment signals its continued commitment to long-term growth within Australia and New Zealand, marking a period where its local management will lead the next phase of its expansion. Jade Tang is charged with working alongside local partners to oversee the introduction and marketing of Tineco's range of cleaning products for domestic consumers.
Company background
Tineco was founded in 1998 and began with its first vacuum cleaner product. In 2019, it introduced its first smart vacuum. Since then, the company's line-up has expanded to include a variety of intelligent home appliances, covering categories such as floor care, kitchen, and personal care. Tineco continues to develop new devices in alignment with its stated focus on making life easier through smart technology.
According to information released by the company, Tineco's strategy in Australia will continue to concentrate on working with large retail partners to maintain its market presence and provide consumers with access to its range of products. The appointment of a dedicated Country Manager is positioned as a step in ensuring that the brand's operations are even more closely aligned to the needs and expectations of Australian and New Zealand customers moving forward.
