TCL promotes Gemini on TVs for Halloween film picks

TCL Electronics Australia is promoting the use of Google Gemini on its televisions to help viewers choose Halloween films. The tool can also control connected home devices during movie viewing.

Richard Falzon, Product Manager at TCL Electronics Australia, said the assistant can recommend titles based on age range and preferred scare level, helping both committed horror fans and families looking for more suitable options.

"I know there are many film buffs who've seen nearly every movie under the sun and are always on the lookout for new suggestions. Halloween is the perfect occasion to test out your TV's Gemini assistant as a movie discovery tool," Falzon said.

He said it could also help households with different viewing needs.

"It's also a useful way for families and parents to find an age-appropriate movie this Halloween season. Gemini can suggest films for every generation, from young teens to an older crowd searching for something truly terrifying.

"Ultimately, Halloween is the night when people want their living rooms as dark as possible. Gemini can pick the film for those sitting on the couch, while also controlling your room's lighting to make sure jump scares land," Falzon said.

The feature is compatible with Google Home devices, including lights, plugs and split-system air conditioning units. Gemini comes pre-installed on TCL's SQD-Mini LED television range, which the company described as the first TV line from any brand to launch with the assistant built in.

Picture and sound

TCL is also using the Halloween period to highlight hardware features it says suit horror and thriller viewing. These include Mini-LED backlighting, an ultra colour filter and SQD display technology designed to handle dark scenes and rapid shifts between shadow and brightness.

Falzon said horror films place particular demands on television performance because much of the action takes place in low light.

"So much of a horror or thriller film is set in the dark, which really tests whether a TV's precise dimming can depict inky blacks and clear shadows on-screen, and also deliver atmospheric lighting such as torch beams or flickering fires across the whole screen. This is vital during tense jump-scare scenes, when the film may cut from extremely dark to bright shots in a split second," Falzon said.

Audio quality is another area TCL highlighted in its pitch to consumers considering a home entertainment upgrade. Its SQD-Mini LED range includes sound tuned by Bang & Olufsen.

"High-quality audio is another aspect that can make or break a scary movie experience. You want to be fully enveloped by the sound of a creaking door or characters whispering eerily. That's something TCL's SQD-Mini LED range offers, with audio tuned by Bang & Olufsen that pulls you right into the scene," Falzon said.

Retail push

The messaging also sits alongside a broader retail push ahead of the holiday shopping period. TCL said its QD-Mini LED and SQD-Mini LED televisions will be sold through major retailers in the lead-up to Black Friday.

Among the models highlighted was the 75-inch C7L SQD-Mini LED TV, which includes 1,352 precise dimming zones and Bang & Olufsen audio.

TCL is a consumer electronics manufacturer founded in 1981 and active in more than 160 markets. Its product range includes televisions, audio products and smart home appliances.