Taboola expands Realise platform, unlocking new ad inventory & AI
Taboola has announced expanded access for advertisers to display inventory on major publisher sites through its Realise platform.
The company is now offering performance advertisers opportunities across display formats with publishers including TIME, Weather Channel Digital, Gannett | USA TODAY Network, Nexstar, and Slate. This development is part of Taboola's strategy to broaden its reach beyond native advertising towards a more extensive selection of advertising options for clients.
Expanded partnerships
Taboola has worked to deepen its collaboration with global publishers, providing a wider range of channels for advertisers. This move supports Taboola's approach to delivering advertising performance across multiple formats and placements, not just restricted to search and social environments. These arrangements open new opportunities for advertisers to connect with consumers through trusted publisher content.
Central to the Realise platform is its use of an AI performance engine, enabling advertisers to access not only display inventory but also other elements within Taboola's publisher, app, and OEM (original equipment manufacturer) networks. The AI is enhanced by unique data sources derived from Taboola's publisher integrations. This data, collected via code-on-page, gives the platform insights for optimising and placing ads that, according to Taboola, rival other open web solutions.
Revenue expectations
Taboola's relationship with its publishing and OEM partners is set to have a considerable financial impact. The company anticipates paying out more than USD $1.5 billion to its network of publishers and OEMs in 2025. These payments underline the scale of transactions facilitated through platforms like Realise, with Taboola reporting access to a wide-reaching user base through its publisher relationships.
Statements from Taboola and partners
"We've spent years building real relationships with publishers. We've evolved with them, helped them grow their audiences, engagement, and ability to work with advertisers," said Adam Singolda, CEO of Taboola. "We announced our push beyond native with Realise, and we're excited for publishers to be leaning in, expanding their partnerships with us, and delivering more for advertisers together."
TIME, Weather Channel Digital, Gannett | USA TODAY Network, Nexstar and Slate are among the leading brands participating in this expanded partnership, providing significant new inventory for Realise's advertiser base.
"Our partnership with Taboola has consistently delivered results, and giving advertisers access to our display inventory on Realise represents an exciting step forward," said Tim Wolfe, Senior Vice President of Revenue Operations at Gannett. "We value Taboola's collaborative approach and look forward to what we can accomplish next as we continue to evolve."
Slate has also welcomed the launch of Realise, pointing towards a history of collaborative effort and future growth with Taboola.
"Taboola has been a trusted partner in helping us grow and innovate across our digital business," said Molly Gallagher, Programmematic Manager at Slate. "Over the years, they've shown a strong understanding of our goals and a commitment to building long-term value - not just through technology, but through true collaboration. With the launch of Realise, we see a new opportunity to deepen that partnership and tap into more impactful revenue streams."
AI-powered campaign delivery
The Realise platform is designed to use sophisticated AI to optimise campaign delivery. By leveraging direct data connections with publishers, it seeks to deliver improved outcomes for advertisers, as well as provide publishers with better tools for reaching and monetising audiences.
The development reflects a shift within the digital advertising sector as companies seek to diversify their advertising products and forge closer partnerships between technology providers, advertisers, and publishers.
