Click Frenzy & Power Retail enter liquidation

Click Frenzy and Power Retail have entered liquidation, with receivers and managers appointed to oversee both businesses.

Andrew McCabe and Chris Johnson of Wexted Advisors are managing the companies following the appointment of liquidators. The decision to wind up the entities was made by directors, placing both operations under external control.

The two businesses have operated within the same group, linking a consumer-facing promotional platform with a media and insights outlet focused on the retail sector.

Operations continue

Both businesses are continuing to trade during the liquidation process.

Click Frenzy remains active as an online shopping event platform, connecting consumers with time-limited offers from participating retailers. Power Retail continues to publish content and maintain engagement with its audience of industry professionals.

The continuation of operations is intended to preserve value while the receivers assess options for the businesses.

Financial profile

Click Frenzy has generated average annual revenue of more than AUD $5 million over the past four years. Power Retail has recorded average annual revenue of approximately AUD $1.5 million over the same period.

The combined revenue base of around AUD $6.5 million reflects businesses with established activity, though with differing revenue structures.

Click Frenzy's revenue is linked to periodic sales campaigns, which can result in variability across the year. Power Retail's income is derived from media, subscriptions and industry engagement.

Audience base

Click Frenzy has built a consumer database of approximately 1.5 million users through its campaigns.

Power Retail has developed a subscriber base of around 11,000 retail professionals, positioning itself within the business-to-business segment of the market.

These audiences underpin both businesses, supporting relationships with retailers, advertisers and partners.

Industry role

Click Frenzy operates within the online retail promotions segment, focusing on event-driven campaigns designed to drive traffic and sales for participating brands.

Power Retail functions as a media platform covering the retail sector, producing news, research and events for industry participants.

The businesses occupy complementary positions, linking consumer engagement with industry insights.

Staff impact

The liquidation process has affected employees across both organisations, with uncertainty around future roles as the process continues.

Public commentary from staff indicates the development has come as a shock to some employees, particularly following a period of recent activity and events.

The outcome for employees will depend on the direction taken during the administration of the businesses.

Market pressures

The move into liquidation reflects broader pressures within the online retail and digital media sectors.

Event-based promotional platforms are subject to fluctuations tied to campaign performance and consumer demand. Media businesses face ongoing challenges in advertising markets and monetisation.

External factors, including changes in consumer behaviour and economic conditions, have also influenced performance across the sector.

Next steps

Receivers are overseeing the businesses as the liquidation process unfolds.

Both Click Frenzy and Power Retail continue to operate while options are considered under external management, with the process expected to determine their future structure and ownership.