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Stories by Cary Lockwood
How franchisees can benefit from card-linked, frictionless rewards programs
Wed, 16th Feb 2022
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cx
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martech
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opinion
Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.
How investing in card-linked loyalty programs can improve customer retention
Tue, 1st Feb 2022
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data analytics
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cx
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martech
Retailers can improve customer retention and secure repeat business through card-linked loyalty programs that remove friction and inconvenience for shoppers.
How retailers can accelerate their business through card-linked loyalty programs
Thu, 2nd Dec 2021
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data analytics
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martech
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planning
Card-linked loyalty programs offer a seamless way for retailers to build stronger customer relationships. Find out the benefits in this article.
Five reasons merchants must invest in open ecosystem loyalty programs
Wed, 10th Nov 2021
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fintech
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cx
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martech
The booming eCommerce sector has increased competition in the retail industry, leading to a focus on customer experience and loyalty programs.
How card-linked loyalty programs will take eCommerce to the next level
Thu, 14th Oct 2021
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crm
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cx
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martech
A card-linked loyalty program can help retailers and service providers take their eCommerce to the next level in several ways.
How open ecosystem, card-linked loyalty programs are changing Australian retail
Wed, 29th Sep 2021
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crm
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cx
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martech
As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.
Businesses urged to improve customer experience through card-linked loyalty programs
Fri, 27th Aug 2021
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crm
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cx
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martech
Retailers that improve the customer experience are better placed to improve revenue and profits amid growing competition, writes Loyalty Now CEO Cary Lockwood.