eCommerceNews Australia - Technology news for digital commerce decision-makers

Stories by Billy Loizou

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Adapting to latest privacy regulations: Experts weigh in
Fri, 13th Oct 2023
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data protection
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cloud services
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privacy
These leaders believe they have a clear path they are implementing or are well on their way to evolving in the privacy space.
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Navigating the new generation of targeting, privacy and paid media
Fri, 23rd Jun 2023
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cybersecurity
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adtech
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retail
Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they’re also opting out of third-party tracking.
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Is your dirty data messing with business productivity?
Thu, 19th Jan 2023
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data protection
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deloitte
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roi
Everyone knows that dirty data messes with customer experience. But what about employee productivity and business performance?.
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2023 Trends: Future proof your loyalty program with a data-driven strategy
Mon, 14th Nov 2022
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big data
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bi
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data analytics
Loyalty programs are crucial for travel, hospitality, and quick-serve brands. But why are so many getting it wrong?.
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Is ‘dirty data’ damaging your business?
Tue, 11th Oct 2022
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bi
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big data
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crm
The economic impact of 'wrangling' messy data: brands lose revenue, customers, and marketing opportunities. Identity resolution is key.
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Australian consumers demand hyper-personalisation, new report reveals
Thu, 31st Mar 2022
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bi
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big data
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cx
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
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Digital transformation, privacy and the 'darkside' of the Metaverse
Wed, 23rd Feb 2022
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digital transformation
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martech
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vr
The metaverse is coming, but are we ready? Cambridge Analytica whistleblower, Chris Wylie, warns of the potential risks and consequences.
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Why 2022 signals the ‘conscious’ commerce trend
Wed, 23rd Feb 2022
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martech
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open source
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accenture
With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.
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Unlocking your data: Why customer loyalty is more than ‘a points system’
Mon, 21st Feb 2022
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big data
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bi
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data analytics
A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.
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Data derived from customer loyalty: more valuable than ever before?
Mon, 10th Jan 2022
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bi
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big data
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martech
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
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Data: the key to unlocking loyalty success
Mon, 27th Sep 2021
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martech
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retail
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loyalty programmes
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
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Unleashing the power of retail loyalty: Who is getting it right?
Mon, 30th Aug 2021
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cx
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crm
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martech
Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey.