Stories by Billy Loizou

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

AI-powered Customer Data Clouds are revolutionising personalisation, allowing brands to deliver tailored experiences at scale, transforming customer engagement.

A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.

If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.

Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.

These leaders believe they have a clear path they are implementing or are well on their way to evolving in the privacy space.

Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they’re also opting out of third-party tracking.

Everyone knows that dirty data messes with customer experience. But what about employee productivity and business performance?.

Loyalty programs are crucial for travel, hospitality, and quick-serve brands. But why are so many getting it wrong?.

The economic impact of 'wrangling' messy data: brands lose revenue, customers, and marketing opportunities. Identity resolution is key.

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

The metaverse is coming, but are we ready? Cambridge Analytica whistleblower, Chris Wylie, warns of the potential risks and consequences.

With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.

A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.

With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.

Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.

Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey.