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TikTok Stories - Page 12

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TikTok stories

Forrester predicts 25% drop in brand loyalty by 2025
Customer Experience

Forrester predicts 25% drop in brand loyalty by 2025

Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.

By Sean Mitchell • 2 min read • Wed, 23rd Oct 2024
AI takes center stage in Adobe's new GenStudio tool
Unified Communications

AI takes center stage in Adobe's new GenStudio tool

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

By Melania Watson • 3 min read • Wed, 16th Oct 2024
Exclusive: How mobile game Kinder World is fostering mental wellbeing
iOS

Exclusive: How mobile game Kinder World is fostering mental wellbeing

Mobile game Kinder World, born out of the pandemic, fosters mental wellbeing by merging virtual houseplant care with therapeutic activities.

By Melania Watson • 5 min read • Tue, 24th Sep 2024
Bitdefender unveils first comprehensive security for creators
Malware

Bitdefender unveils first comprehensive security for creators

Bitdefender launches Security for Creators to guard YouTubers, digital professionals, and influencers against cyber threats like account takeovers, fraud, and malware.

By Imee Dequito • 3 min read • Mon, 9th Sep 2024
YouTube & Amazon top ad platforms while X sees decline
Marketing Technologies

YouTube & Amazon top ad platforms while X sees decline

YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.

By Kaleah Salmon • 3 min read • Fri, 6th Sep 2024
Australians opt for digital detox as social media use declines
Marketing Technologies

Australians opt for digital detox as social media use declines

Australians are cutting down on social media use, especially apps like Snapchat and TikTok, as they embrace digital detox, a new report reveals.

By Imee Dequito • 3 min read • Thu, 5th Sep 2024
Social platforms key for brands to drive growth, says Circana
AR, VR & Metaverse

Social platforms key for brands to drive growth, says Circana

Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.

By Shannon Williams • 3 min read • Thu, 22nd Aug 2024
Linnworks unveils Linnovation & Linn Academy 2025 event
Financial Systems

Linnworks unveils Linnovation & Linn Academy 2025 event

Linnworks unveils Linnovation webinars for July 2024 and brings back Linn Academy in June 2025 to showcase ecommerce tech updates and foster industry collaboration.

By Kaleah Salmon • 3 min read • Wed, 14th Aug 2024
Pattern launches 'Pattern Creators' to bolster Aussie brands
Marketing Technologies

Pattern launches 'Pattern Creators' to bolster Aussie brands

Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.

By Sean Mitchell • 3 min read • Tue, 13th Aug 2024
Gen Z dining habits: prioritising trust, deals, & takeaways
YouTube

Gen Z dining habits: prioritising trust, deals, & takeaways

Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.

By Sean Mitchell • 3 min read • Thu, 18th Jul 2024
Study reveals minimal ad view time boosts brand awareness
YouTube

Study reveals minimal ad view time boosts brand awareness

A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.

By Shannon Williams • 3 min read • Tue, 2nd Jul 2024
Amperity unveils new tools to boost digital ad measurement
Marketing Technologies

Amperity unveils new tools to boost digital ad measurement

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

By Sean Mitchell • 4 min read • Wed, 19th Jun 2024
Adobe & TikTok partner to streamline content creation
Marketing Technologies

Adobe & TikTok partner to streamline content creation

Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.

By Sean Mitchell • 3 min read • Tue, 18th Jun 2024

Stories from Other Regions

TikTok stories

Navigating new territories: New tools for online safety
Artificial Intelligence

Navigating new territories: New tools for online safety

Meta NZ ramps up efforts to safeguard online users, introducing advanced features to protect teens, enforce age verification, and blur sensitive content.

By Spencer Bailey • 4 min read • Fri, 30th Aug 2024
Southeast Asian retailers boost social commerce amid challenges
Data Analytics

Southeast Asian retailers boost social commerce amid challenges

A report by Shopify reveals that 68% of Southeast Asian retailers are increasing social commerce spending as economic pressures reshape consumer behaviour.

By Catherine Knowles • 4 min read • Tue, 16th Jul 2024
UK adults online for 76% of waking hours, study finds
EduTech

UK adults online for 76% of waking hours, study finds

New research by Bionic reveals the average UK adult spends 76% of waking hours online, highlighting concerns of excessive screen time and health impacts.

By Shannon Williams • 3 min read • Mon, 1st Jul 2024
Experts urge government action on AI misinformation regulation
Artificial Intelligence

Experts urge government action on AI misinformation regulation

AI-generated misinformation is sparking regulatory calls in the UK, as satirical deepfakes and digital policy gaps threaten democracy and tech leadership.

By Shannon Williams • 3 min read • Wed, 26th Jun 2024