Shirofune integrates LinkedIn Ads into ad platform suite

Shirofune has announced the integration of LinkedIn Ads into its digital advertising automation management platform.

The integration offers advertisers and agencies the ability to manage their LinkedIn ad campaigns alongside other major platforms such as Google Ads, Facebook, Instagram, Amazon Ads, Microsoft Advertising, Pinterest, TikTok, BigCommerce, and Shopify.

AJ Wilcox, Founder and CEO of B2Linked, remarked on the development, "LinkedIn Ads is the undisputed king of the hill in B2B advertising, but it has traditionally been devoid of great tools. Shirofune's integration of LinkedIn Ads is a game-changer, and well worth the wait, as it brings the advanced automation and optimization that it's offered for the other platforms to LinkedIn." Wilcox is a LinkedIn Ads expert with more than a decade of experience and played a key role in testing Shirofune's LinkedIn Ads integration.

Wilcox's experience includes founding the first LinkedIn Ads-focused agency, and he has aided many businesses in utilising LinkedIn's advertising tools effectively. His involvement in testing the Shirofune integration has contributed to ensuring improved campaign management and performance, positioning the tool as a valuable asset for advertisers.

Shirofune's platform now includes several features that enhance LinkedIn ad management. These features include AI-driven campaign optimisation, which automates budget allocation and bid adjustments to maximise campaign performance. This allows users to set specific budgets and target metrics, which Shirofune's algorithms use to refine campaigns for optimal results.

Another feature highlighted is the advanced audience targeting capability. Enabled by LinkedIn's robust professional data, Shirofune enhances targeting through automated audience segmentation by factors such as job title, industry, and company size, reaching the most relevant audiences with precision.

An integral component of the platform is integrated performance analytics. Shirofune enables users to track performance using a unified dashboard, incorporating LinkedIn Ads data. The provision of clear, actionable insights through Change Analysis reports allows advertisers to swiftly identify trends and optimise strategies without needing manual analysis.

Shirofune's Co-Founder, Tomomi Takeshita, commented, "LinkedIn is a crucial platform for reaching decision-makers and professionals, and our integration ensures that advertisers can manage these campaigns with the same ease and precision they've come to expect from Shirofune. This expansion reflects our dedication to continually improving our features and providing cutting-edge tools that empower businesses to fully leverage every advertising channel available."

The integration adds LinkedIn to the array of platforms already supported by Shirofune, marking it as the tenth major advertising platform in its suite. Other recent inclusions to Shirofune's offerings include BigCommerce integration, enhancements to the Shopify integration with Google Analytics 4, and new features for Amazon Ads and Microsoft Ads.