Superdry Stories

Australian Stories

Superdry stories

Brand Collective launches Slyp smart receipts in Australia

Favourite clothing + footwear brands Review, Shoes & Sox, Superdry, Shoe Warehouse, Replay, to deliver Slyp smart receipts nationwide.

By Gaurav Sharma • 3 min read • Fri, 4th Nov 2022

Global Stories

Superdry stories

Digital Transformation

Superdry appoints Verde Digital to boost organic search

The fashion retailer wants more shoppers to find its clothing through generic searches, reducing reliance on branded traffic and paid ads.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 9th Apr 2026

Digital Transformation

Superdry streamlines global retail operations with AI platform

Superdry has upgraded its global retail operations with Cegid's AI platform to boost efficiency, cut admin, and support staff across its UK, European and US stores.

By Kaleah Salmon • 3 min read • Tue, 9th Sep 2025

Digital Transformation

Superdry boosts operational efficiency with AI retail platform

Superdry has adopted Cegid's AI-powered retail platform to boost operational efficiency and streamline communication across its global stores.

By Kaleah Salmon • 3 min read • Mon, 8th Sep 2025

eCommerce

Hannah Kimuyu promoted to CEO at Brave Bison

Brave Bison has appointed Hannah Kimuyu as CEO of its newly formed Performance and Commerce division, overseeing over 120 staff across 30 markets.

By Moritz Florian • 3 min read • Wed, 5th Feb 2025

Marketing Technologies

UNIQLO operator chooses Adyen for multiple market payments

The operator of UNIQLO, Fast Retailing, has selected Adyen to power payments for its in-store and online checkout in multiple markets.

By Zach Thompson • 3 min read • Thu, 7th Jul 2022

Buy Now Pay Later

Adyen expands partnership with Afterpay as BNPL payments increase

Adyen has expanded its partnership with AfterPay allowing more of Adyen's merchants in more countries worldwide to use the BNPL provider.

By Jessie Chiang • 3 min read • Mon, 16th May 2022

Stories from Other Regions

Superdry stories

Software-as-a-Service

Derek Kudsee to lead Unit4 Financials by Coda in AI era

Derek Kudsee has been named Managing Director of Unit4 Financials by Coda to lead AI-driven transformation in financial management and customer engagement.

By Melvin Hipolito • 4 min read • Wed, 17th Sep 2025