Search engines stories

Sefiani launches Surfacd, a tool that lets brands track and optimise how AI search engines present them versus rivals across key queries.

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

As Kiwis increasingly ‘ask AI’ before buying, leaders must learn to shape algorithm answers or risk losing control of their brand story.

Auckland agency Pead launches GEO service to help brands influence how AI tools like ChatGPT, Copilot and Gemini answer consumer queries.

Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.

Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

US-based Semify has bought Hong Kong’s Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.

Supplier product content is now retail’s largest hidden cost, with poor quality and duplication hurting AI-driven search and boosting operational expenses.

SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.

UK shoppers now combine AI tools, social media, and peer reviews to guide online purchases, reflecting a shift from relying on single search sources.

OpenAI’s Atlas browser stirs debate on AI’s impact in search, raising concerns over transparency, security risks, and the future of information browsing.

Despite 90% of Australians being online, many prefer AI tools and peers over government websites, citing trust and ease of use concerns in digital services.