Search engines stories
Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.
AI-generated shopping answers are steering more supermarket discovery, with local chains still beating Amazon in Australian grocery searches.
AI-driven results are reducing clicks for some sites as search engines prioritise meaning, summaries and topical authority over keyword matching.
Australian small businesses can now compare Public Liability and Professional Indemnity cover in ChatGPT, a first that shifts insurance discovery into AI.
Merchants may need to adapt product data as AI assistants increasingly shape online shopping and determine which items appear first.
Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.
AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.
Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.
As web traffic falls, the new system aims to help app publishers tap brand budgets directly without changing their ad tech stack.
Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.
Brands risk losing search traffic as Trustpilot’s new tools track how recent reviews shape AI recommendations and rankings.
Publishers are losing readers and revenue as AI chatbots deliver 96% less referral traffic than Google search, Akamai found.
Small website owners will gain new tools to block, allow or charge AI crawlers as Cloudflare and GoDaddy back identity standards.
As generative tools displace search, the partnership will test how AI datasets are priced and how platforms can balance advertising with subscriptions.
Shoppers using ChatGPT can now compare products side by side as OpenAI widens access to merchant-supplied pricing, reviews and features.
Google Research says its TurboQuant method and related algorithms can slash memory use in large language models and vector search without hurting accuracy.
AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.
Diners in New Zealand can now skip several booking sites as Search surfaces tables with live availability and links straight to reservations.
AI summaries have changed search results, but businesses still need strong SEO to win visibility, traffic and enquiries.
Kiwis can now use voice and camera prompts in Google’s AI search tool, which is rolling out across more than 200 countries and territories.