Publicis Sapient Stories

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Publicis Sapient stories

Publicis Sapient launches AI platform for IT operations

Enterprises could cut IT support costs by up to 45% as the platform spots and fixes faults before they disrupt operations.

By Joseph Gabriel Lagonsin • 4 min read • This month

Data Analytics

To win at AI, close the gap between strategy and execution

AI is now mission-critical, but slow, siloed pilots and weak data foundations are stopping organisations from turning vision into value.

By Gavin Seewooruttun • 5 min read • Fri, 19th Dec 2025

Digital Transformation

Publicis Sapient gains AWS recognition for enterprise agentic AI

Publicis Sapient has earned AWS's Agentic AI Specialisation, showcasing its skill in deploying autonomous AI systems for enterprises across multiple sectors.

By Melvin Hipolito • 3 min read • Mon, 1st Dec 2025

Customer Experience

Publicis Sapient launches AI-powered retail network in Australia

Publicis Sapient has launched its AI-powered Agentic Retail Network in Australia to help retailers integrate and optimise AI across their operations.

By Melania Watson • 3 min read • Wed, 29th Oct 2025

Digital Transformation

Australians turn to AI & peers as trust in digital services lags

Despite 90% of Australians being online, many prefer AI tools and peers over government websites, citing trust and ease of use concerns in digital services.

By Melania Watson • 5 min read • Tue, 7th Oct 2025

Digital Transformation

Harshu Deshpande joins Publicis Sapient to drive AI in Australia

Harshu Deshpande joins Publicis Sapient as VP in Australia to lead AI-driven engineering and digital transformation initiatives from Melbourne.

By Melvin Hipolito • 3 min read • Mon, 29th Sep 2025

Data Protection

Australians prioritise privacy & AI personalisation in online shopping

New research reveals Australians prioritise data privacy and AI personalisation in online shopping, seeking better service and seamless digital experiences.

By Melvin Hipolito • 3 min read • Tue, 26th Aug 2025

Customer Relationship Management

Super funds urged to boost digital engagement amid loyalty slump

A study urges Australian super funds to boost digital engagement and personalisation to tackle low member loyalty and shifting consumer expectations.

By Melania Watson • 4 min read • Wed, 23rd Jul 2025

Digital Transformation

Publicis Sapient launches AI customer service platform on AWS

Publicis Sapient has launched its AI-powered Multi-Agentic Platform for Customer Services on AWS Marketplace to boost customer service efficiency and scalability.

By Melania Watson • 3 min read • Thu, 17th Jul 2025

Digital Transformation

Australian retailers urged to rethink stores amid eCommerce surge

Australian retailers must rethink physical stores as tech-driven hubs to meet rising online competition and evolving consumer expectations, says new report.

By Melvin Hipolito • 4 min read • Wed, 9th Jul 2025

Digital Transformation

Australian banks prioritise digital overhaul to meet demands

Australian banks are prioritising customer experience improvements amid digital transformation struggles caused by data issues, legacy systems and shifting consumer demands.

By Sean Mitchell • 3 min read • Tue, 13th May 2025

Data Analytics

Publicis Sapient appoints data & AI lead for Australia

Publicis Sapient appoints Gavin Seewooruttun as VP, Data and AI Lead in Melbourne, boosting its AI-driven digital transformation focus in Australia.

By Melvin Hipolito • 3 min read • Wed, 7th May 2025

Digital Transformation

Australian Pharmaceutical Industries unveils myAPI platform

Australian Pharmaceutical Industries has launched myAPI, a new eCommerce platform designed to enhance digital services for over 4,000 pharmacy clients.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025

Data Analytics

Data success linked to AI through effective management

A Publicis Sapient report reveals a stark divide in AI implementation success, with many firms struggling due to immature data strategies, especially in Australia.

By Melania Watson • 2 min read • Mon, 17th Feb 2025

EduTech

Angela Robinson named country MD for Australia at Publicis

Angela Robinson has been appointed as Country Managing Director for Australia at Publicis Sapient, aiming to enhance digital transformation in the region.

By Imee Dequito • 3 min read • Mon, 2nd Dec 2024

Unified Communications

Publicis Sapient partners with Google Cloud on AI adoption

Publicis Sapient has partnered with Google Cloud to boost generative AI adoption, creating a dedicated unit to assist enterprises in leveraging AI technologies.

By Melania Watson • 3 min read • Fri, 22nd Nov 2024