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Drumbeat raises NZD $2 million to expand overseas
Software-as-a-Service

Drumbeat raises NZD $2 million to expand overseas

The seed round will fund Drumbeat's push into Australia and the United States as companies seek cheaper, in-house PR tools.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Infrastructure communications failures are putting major projects at risk
Artificial Intelligence

Infrastructure communications failures are putting major projects at risk

Poor public understanding can derail even fully funded projects if support, trust and political backing fail to keep pace with the build.

By Mark Devlin • 5 min read • 3 days ago
LG wins award for PRISM AI communications platform
Large Language Models

LG wins award for PRISM AI communications platform

The award signals growing acceptance of AI-driven measurement tools as companies seek faster, more consistent ways to assess global PR impact.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Thrive promotes three women to senior leadership roles
Olympic Games

Thrive promotes three women to senior leadership roles

The appointments give Thrive's Melbourne, Brisbane and Auckland offices dedicated leaders as it reshapes management and sharpens client focus across the region.

By Sean Mitchell • 5 min read • Last month
Pead: AI search transition reshaping corporate reputation
Generative AI

Pead: AI search transition reshaping corporate reputation

AI-generated answers are already shaping public perceptions, forcing firms to manage reputation across trusted third-party sources instead of search rankings.

By David Shilovsky • 5 min read • Last month
WARC says brands need social & emotional strategies
Social Media

WARC says brands need social & emotional strategies

Brands risk wasting social spend unless they balance participation-driven content with broader emotional campaigns that build memory and growth.

By Sean Mitchell • 4 min read • Last month
PRLab scores 100 media placements for Gr4vy campaign
Software-as-a-Service

PRLab scores 100 media placements for Gr4vy campaign

The 12-month campaign generated more than 100 earned placements and about 402 million impressions, helping Gr4vy stay visible between announcements.

By Karen Joy Bacudo • 3 min read • Last month
Generate launches Ones to Watch for ANZ B2B marketers
Social Media

Generate launches Ones to Watch for ANZ B2B marketers

In-house B2B marketers in Australia and New Zealand will gain more visibility as Generate opens shortlists across 19 award categories.

By Regine Laguilles • 4 min read • Thu, 30th Jul 2026
B2B marketers cut agency spend as work moves in-house
Digital Transformation

B2B marketers cut agency spend as work moves in-house

As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.

By Mark Tarre • 4 min read • Tue, 28th Jul 2026
Havas Red wins ECOVACS Australia and New Zealand brief
Digital Transformation

Havas Red wins ECOVACS Australia and New Zealand brief

The smart home robotics brand is seeking to lift awareness in Australia and New Zealand as Havas Red takes on PR, social and influencer work.

By Sean Mitchell • 3 min read • Tue, 21st Jul 2026

Stories from Other Regions

Public Relations stories

Property PR failures can cost developments before they reach market
Sustainability

Property PR failures can cost developments before they reach market

Missed stakeholder buy-in can derail large schemes long before buyers or tenants see them, as digital scrutiny now shapes trust.

By Mark Devlin • 6 min read • 2 days ago
Wildfire to lead Serve First UK communications drive
Software-as-a-Service

Wildfire to lead Serve First UK communications drive

The appointment gives Serve First a sharper UK profile as it seeks to stand out in a crowded AI and customer experience software market.

By Mark Tarre • 4 min read • Last week
Everyone wants the thought leadership, not the thinking
Digital Transformation

Everyone wants the thought leadership, not the thinking

Corporate content is becoming interchangeable as executives flood LinkedIn with safe opinions that rarely challenge readers to think differently.

By Jarieul Wong • 5 min read • Last week
The AI arms race will be won by companies that stop forcing it
Generative AI

The AI arms race will be won by companies that stop forcing it

Content inflation could leave brands sounding generic unless they use AI to sharpen strategy, as LinkedIn flags more artificial-sounding posts.

By Aniket Gupta • 5 min read • Last month
Singapore's MTI appoints agencies for ASEAN 2027 campaign
Social Media

Singapore's MTI appoints agencies for ASEAN 2027 campaign

Regional trade messaging for ASEAN 2027 will be handled by a new agency team as Singapore prepares to lead the bloc's economic agenda.

By Sean Mitchell • 3 min read • Tue, 28th Jul 2026
Which New Zealand companies are most likely to be targeted by Ransomware hackers?
Data Protection

Which New Zealand companies are most likely to be targeted by Ransomware hackers?

Mid-market firms in financial, insurance and consulting services face the highest ransomware risk, with attacks now striking faster and costing far more.

By Anthony Cooke • 4 min read • Mon, 27th Jul 2026
Wildfire wins UK PR mandates from Anker SOLIX, Yale
Digital Transformation

Wildfire wins UK PR mandates from Anker SOLIX, Yale

The appointments broaden Wildfire's UK brief into home energy and security as brands compete for visibility in the connected home market.

By Sofiah Nichole Salivio • 4 min read • Thu, 23rd Jul 2026
UK marketers fail to check AI outputs, survey finds
Data Protection

UK marketers fail to check AI outputs, survey finds

Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.

By Sofiah Nichole Salivio • 4 min read • Fri, 17th Jul 2026