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Millennials Stories - Page 6

Australian Stories

Millennials stories

Australians embrace Black Friday as key event for festive savings
Millennials

Australians embrace Black Friday as key event for festive savings

Over half of Australians plan to shop on Black Friday, with many parents using the event to get an early start on Christmas gifts and festive savings.

By Melania Watson • 4 min read • Thu, 9th Oct 2025
Young Australians embrace multi-hyphenate lives with new tech
Gaming

Young Australians embrace multi-hyphenate lives with new tech

New research shows nearly one in four young Australians juggle side hustles and content creation, embracing tech to lead multi-hyphenate lives in 2025.

By Melania Watson • 4 min read • Tue, 30th Sep 2025
AI use grows in Australian job hunting but honesty concerns rise
Artificial Intelligence

AI use grows in Australian job hunting but honesty concerns rise

One in four Australians use AI to draft job applications, but 90% worry it may encourage dishonesty, with employers seeking genuine and accurate candidates.

By Kaleah Salmon • 3 min read • Tue, 16th Sep 2025

Global Stories

Millennials stories

UK & Ireland consumers embrace AI assistants, trust grows with use
Customer Experience

UK & Ireland consumers embrace AI assistants, trust grows with use

Nearly three-quarters of UK and Ireland consumers now trust AI assistants, with 79% confident chatbots provide reliable help, says IBM study.

By Shannon Williams • 4 min read • Thu, 2nd Oct 2025
India leads Asia Pacific in AI adoption & institutional trust
Physical Security

India leads Asia Pacific in AI adoption & institutional trust

India leads Asia Pacific in AI adoption with 56% of metro adults using generative AI in 2025, driven by high AI literacy and strong institutional trust.

By Jed Nykolle Harme • 4 min read • Thu, 18th Sep 2025
Gen Z & Millennials turn to AI for shopping advice over search
Marketing Technologies

Gen Z & Millennials turn to AI for shopping advice over search

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

By Shannon Williams • 4 min read • Wed, 17th Sep 2025
Stricter returns policies deter two-thirds of global shoppers
Customer Experience

Stricter returns policies deter two-thirds of global shoppers

Stricter returns policies deter 66% of global shoppers, with Millennials and Gen Z most likely to avoid retailers who enforce tighter rules, Blue Yonder survey finds.

By Sean Mitchell • 5 min read • Thu, 11th Sep 2025

Stories from Other Regions

Millennials stories

Young UK drivers prioritise car maintenance over holidays & tech
Marketing Technologies

Young UK drivers prioritise car maintenance over holidays & tech

Young UK drivers favour investing in car maintenance and upgrades over holidays, nights out and tech, with 67% confident in DIY fitting of parts.

By Kaleah Salmon • 3 min read • Mon, 27th Oct 2025
UK shoppers embrace AI for retail updates but still seek human touch
Customer Experience

UK shoppers embrace AI for retail updates but still seek human touch

UK shoppers increasingly accept AI for delivery updates and returns, but nearly half still prefer human support when issues arise, new research finds.

By Shannon Williams • 3 min read • Thu, 23rd Oct 2025
AI-powered tools reshape the Canadian holiday shopping journey
Artificial Intelligence

AI-powered tools reshape the Canadian holiday shopping journey

Nearly half of Canadian holiday shoppers plan to use AI tools for gift research, marking the first AI-powered festive season in Canada, says Google Canada.

By Melvin Hipolito • 4 min read • Tue, 21st Oct 2025
Young UK shoppers risk scams for festive gifts via AI & social
Advanced Persistent Threat Protection

Young UK shoppers risk scams for festive gifts via AI & social

Many young UK shoppers risk scams by using AI and social media for festive gifts, despite widespread concerns over online holiday shopping risks.

By Jed Nykolle Harme • 4 min read • Fri, 17th Oct 2025
New Zealanders risk scams as shortcuts drive holiday shopping
eCommerce

New Zealanders risk scams as shortcuts drive holiday shopping

New Zealanders risk scams this holiday season by sharing personal data for discounts and shopping via social media, as AI-fuelled frauds rise, Norton warns.

By Sean Mitchell • 4 min read • Fri, 17th Oct 2025
Social media & AI drive riskier holiday shopping in the UK
Artificial Intelligence

Social media & AI drive riskier holiday shopping in the UK

Norton reports UK millennials and Gen Z face rising holiday scam risks as 66% take risky steps, driven by growing use of social media and AI in shopping.

By Jed Nykolle Harme • 4 min read • Fri, 17th Oct 2025
AI drives surge in phishing as UK sees rise in secure logins
Multi-factor authentication

AI drives surge in phishing as UK sees rise in secure logins

A Yubico survey finds 62% of Gen Z interacted with phishing scams last year, raising alarm over AI threats.

By Melvin Hipolito • 4 min read • Tue, 30th Sep 2025
UK CMOs face AI divide & brand activism risks for 2025
Marketing Technologies

UK CMOs face AI divide & brand activism risks for 2025

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

By Shannon Williams • 4 min read • Thu, 25th Sep 2025
UK shoppers embrace AI in retail but demand more transparency
Customer Experience

UK shoppers embrace AI in retail but demand more transparency

While 38% of UK shoppers use AI in retail, 72% want control and 94% demand transparency in how AI handles their data and choices.

By Shannon Williams • 3 min read • Thu, 25th Sep 2025
Brits turn to GenAI to find gifts & manage budgets at Christmas
Marketing Technologies

Brits turn to GenAI to find gifts & manage budgets at Christmas

UK shoppers are rapidly embracing generative AI this Christmas, with 71% using it to pick gifts and manage budgets amid rising cost of living worries.

By Jed Nykolle Harme • 4 min read • Fri, 12th Sep 2025