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Market research Stories - Page 8

Australian Stories

Market research stories

Digital gift cards reshape Lunar New Year in Australia
Digital Transformation

Digital gift cards reshape Lunar New Year in Australia

Cost-of-living pressures are pushing Australians to swap traditional red envelopes for digital gift cards this Lunar New Year.

By Sofiah Nichole Salivio • 3 min read • Fri, 6th Feb 2026
Aussie small firms blend AI speed with human branding
Marketing Technologies

Aussie small firms blend AI speed with human branding

Australian small firms race to use AI in design, but research shows most still insist on human hands to shape trusted, distinctive brands.

By Mark Tarre • 4 min read • Wed, 4th Feb 2026
Security tops 2026 tech spend for Australian retailers
Data Protection

Security tops 2026 tech spend for Australian retailers

Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.

By Mark Tarre • 4 min read • Tue, 3rd Feb 2026

Global Stories

Market research stories

Enterprise IoT hits USD $324bn as AI drives autonomy
Unified Communications

Enterprise IoT hits USD $324bn as AI drives autonomy

Enterprise IoT spending climbed 13% to USD $324bn in 2025 as firms shift from basic connectivity to AI-driven autonomous operations.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
Many doubt under-16 social media bans cut online harm
Social Media

Many doubt under-16 social media bans cut online harm

New research finds most people doubt under-16 social media bans will curb online harm, expecting teens to bypass rules and limits.

By Sofiah Nichole Salivio • 3 min read • Thu, 5th Feb 2026
Cybersecurity as a Service market to hit USD $83.96bn
Firewalls

Cybersecurity as a Service market to hit USD $83.96bn

Cybersecurity as a Service market forecast to soar from USD $17.60bn in 2024 to USD $83.96bn by 2034, driven by threats and skills gaps.

By Sean Mitchell • 5 min read • Thu, 5th Feb 2026
Explainer: AI and consulting debate history and impact
Data Protection

Explainer: AI and consulting debate history and impact

Industry voices are divided on whether AI will diminish consulting roles or augment them by shifting the nature of the work.

By Sofiah Nichole Salivio • 5 min read • Thu, 5th Feb 2026
AI to transform qualitative research into measurable data
Data Analytics

AI to transform qualitative research into measurable data

Mercury Analytics says AI will turn open-ended feedback into measurable insight by 2026, reshaping how organisations use qualitative data.

By Sean Mitchell • 3 min read • Mon, 2nd Feb 2026

Stories from Other Regions

Market research stories

AliExpress lures UK shoppers from Amazon with prices
Marketing Technologies

AliExpress lures UK shoppers from Amazon with prices

AliExpress tempts budget-conscious UK shoppers away from Amazon, as new research highlights price as the dominant factor in purchases.

By Kaleah Salmon • 3 min read • Thu, 12th Feb 2026
UK firms boost travel & AI spend as ad budgets fall
Digital Transformation

UK firms boost travel & AI spend as ad budgets fall

UK firms ramp up travel and AI investment in 2025, even as advertising spend plunges 28%, signalling a sharper focus on productivity.

By Mark Tarre • 3 min read • Wed, 11th Feb 2026
UK bullish on quantum but skills gaps cloud outlook
Digital Transformation

UK bullish on quantum but skills gaps cloud outlook

UK firms are bullish on quantum computing, but a talent squeeze and flat budgets threaten to slow progress from pilots to scale.

By Shannon Williams • 4 min read • Wed, 11th Feb 2026
Square launches AI assistant to help UK SMEs use data
Customer Relationship Management

Square launches AI assistant to help UK SMEs use data

Square rolls out free AI assistant in the UK, helping SME owners query their own sales data in plain English to speed up decisions.

By Shannon Williams • 4 min read • Wed, 11th Feb 2026
UK consumers step up cross-checking as AI use grows
Customer Experience

UK consumers step up cross-checking as AI use grows

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Feb 2026
UK shoppers prize accurate updates over rapid delivery
Customer Experience

UK shoppers prize accurate updates over rapid delivery

UK shoppers value accurate parcel tracking and honest delivery updates far more than rapid shipping promises, a new Locus survey suggests.

By Mark Tarre • 4 min read • Fri, 6th Feb 2026
Airstride unveils Carmen AI to automate partner recruiting
Marketing Technologies

Airstride unveils Carmen AI to automate partner recruiting

Airstride launches Carmen AI, an autonomous agent that scouts, scores and contacts B2B channel partners, claiming up to 80% time savings.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 6th Feb 2026
Sky Business unveils SME plans tackling mobile data fears
Digital Transformation

Sky Business unveils SME plans tackling mobile data fears

Sky Business launches SIM-only SME mobile plans with rolled-over data to curb FORO fears and average annual losses of GBP £3,400.

By Mark Tarre • 4 min read • Wed, 4th Feb 2026
BW Digital and Squareroot8 plan quantum-secure link
Firewalls

BW Digital and Squareroot8 plan quantum-secure link

BW Digital and Squareroot8 plan quantum-secure link between Singapore and Batam, targeting post-quantum protection for data and AI workloads.

By Kaleah Salmon • 4 min read • Wed, 4th Feb 2026