eCommerceNews Australia - Technology news for digital commerce decision-makers
Australia

Integral Ad Science Stories

Global Stories

Integral Ad Science stories

IAS launches episode-level podcast controls on Spotify
Spotify

IAS launches episode-level podcast controls on Spotify

Advertisers can now screen Spotify podcast episodes before bidding, giving brands tighter control over where audio ads appear.

By Sean Mitchell • 4 min read • Fri, 19th Jun 2026
Rob Hall launches adtech startup Parallel in Sydney
Customer Experience

Rob Hall launches adtech startup Parallel in Sydney

Backed by AU$4 million in seed funding, the new platform aims to help advertisers judge whether placements suit viewers, not just brands.

By Sean Mitchell • 4 min read • Fri, 19th Jun 2026
IAS expands YouTube Audio Ads brand safety measurement
Marketing Technologies

IAS expands YouTube Audio Ads brand safety measurement

Advertisers can now get third-party brand safety reporting for YouTube Audio Ads as digital audio takes a growing share of budgets.

By Regine Laguilles • 3 min read • Tue, 16th Jun 2026
IAS expands Meta content block lists to Threads feed
Risk & Compliance

IAS expands Meta content block lists to Threads feed

Advertisers on Threads can now tighten ad placement controls as IAS extends its Meta content block list tool to the feed.

By Sean Mitchell • 3 min read • Wed, 20th May 2026
IAS launches Total TV for connected TV transparency
Marketing Technologies

IAS launches Total TV for connected TV transparency

Advertisers will get a clearer view of where streaming ads appear, as IAS ties together content and quality data across major CTV platforms.

By Sofiah Nichole Salivio • 4 min read • Tue, 28th Apr 2026
IAS expands TikTok ad measurement across four formats
Marketing Technologies

IAS expands TikTok ad measurement across four formats

Advertisers can now assess TikTok search, commerce and Lite placements for brand safety and viewability as IAS widens its measurement coverage globally.

By Kaleah Salmon • 3 min read • Tue, 21st Apr 2026
Integral Ad Science hires Melissa Furze to lead AI push
Data Protection

Integral Ad Science hires Melissa Furze to lead AI push

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026
Integral Ad Science unveils IAS Agent AI assistant
Marketing Technologies

Integral Ad Science unveils IAS Agent AI assistant

Integral Ad Science will roll out IAS Agent, an explainable AI assistant for ad measurement, to all platform users for free early next year.

By Catherine Knowles • 4 min read • Fri, 19th Dec 2025
Integral Ad Science earns first AAM ethical AI certification
Marketing Technologies

Integral Ad Science earns first AAM ethical AI certification

Integral Ad Science is the first in digital advertising to earn the Alliance for Audited Media's Ethical AI Certification, spotlighting trusted AI use.

By Catherine Knowles • 3 min read • Wed, 30th Jul 2025
Australian digital video ads lead APAC in engagement, but risks remain
EduTech

Australian digital video ads lead APAC in engagement, but risks remain

Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.

By Catherine Knowles • 4 min read • Wed, 28th May 2025
StackAdapt expands APAC presence with senior hires in HK & Japan
Marketing Technologies

StackAdapt expands APAC presence with senior hires in HK & Japan

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

By Imee Dequito • 3 min read • Tue, 24th Sep 2024
GumGum names Niall Hogan as JAPAC General Manager
Marketing Technologies

GumGum names Niall Hogan as JAPAC General Manager

GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.

By Imee Dequito • 3 min read • Wed, 29th May 2024
IAS extends AI-driven brand safety measures on Facebook & Instagram
Facebook

IAS extends AI-driven brand safety measures on Facebook & Instagram

Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.

By Catherine Knowles • 3 min read • Tue, 6th Feb 2024
Integral Ad Science launches Quality Attention measurement tool
Customer Experience

Integral Ad Science launches Quality Attention measurement tool

Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.

By Kaleah Salmon • 3 min read • Fri, 5th Jan 2024
Integral Ad Science expands measurement capabilities for YouTube Shorts
Data Analytics

Integral Ad Science expands measurement capabilities for YouTube Shorts

Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.

By Kaleah Salmon • 3 min read • Wed, 20th Dec 2023

Stories from Other Regions

Integral Ad Science stories