Infobip stories

Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.

Infobip tops Juniper RCS for Business 2026 leaderboard, hailed as leading Established Leader on reach, innovation and operator ties.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

Infobip promotes four long-serving executives to refreshed leadership roles, adding a Chief Innovation Officer and elevating alliances to the Board.

Infobip named a growth and innovation leader in Frost & Sullivan's latest CPaaS report, praised for cross-channel AI-driven communications.

AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.

A global survey reveals shoppers increasingly expect early, personalised holiday deals and trust AI for recommendations, urging retailers to act faster and smarter.

Infobip is named a Leader in Gartner's 2025 Magic Quadrant for CPaaS, topping Completeness of Vision for the first time in its third consecutive year.

AI is reshaping global industries by enhancing security, safety, and efficiency, becoming essential in sectors from cybersecurity to logistics and construction.

Yariv Dafna, with nearly 20 years of finance and business management experience, joins Infobip as CFO to help drive the company's continued growth.

Shopping habits have changed since the beginning of the pandemic; the biggest trend of all is the rise of hybrid shopping.

More than half of smartphone apps are unused, and businesses are losing around $57,000 per month. It's time for an app clear-out.

Infobip has integrated its WhatsApp and SMS channels through Microsoft Dynamics 365 Sales and Microsoft Dynamics 365 Marketing.