The power behind personalised customer journeys
Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.
What this drinks retailer did to boost customer conversion to almost 100%
Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.
Mastering the complex art of online to offline marketing
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
Nine marketing automation best practices to implement ahead of 9.9 super shopping day
According to the Euromonitor International report, eCommerce sales in SEA are expected to reach $166 billion by 2026, following a 30% rise in 2021.
Dotdigital report helps companies to better serve customers
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.
Video: 10 Minute IT Jams - Who is dotdigital?
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
The pandemic has prompted the retail industry to adapt their marketing strategies. Here are key tactics for success.
Case study: Malaysian firm TRAPO sharpens eCommerce success with dotdigital
The company needed a platform that was simple, centralised, personalised, and able to be integrated with its other marketing tools.
dotdigital achieves ISO 27701 certification
Omnichannel marketing solution provider dotdigital has announced that it has been awarded ISO 27701 certification.
APAC retailers lagging in omnichannel capabilities
Online retailers in Asia Pacific lead in user experience but lag in omnichannel capabilities, according to new research from dotdigital.
The enormous impact of AI and machine learning on eCommerce
Australians are spending billions on online shopping, and AI and machine learning are crucial for businesses to enhance customer experiences.