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David McLean stories

David McLean is an insightful author who delves into the intricacies of online consumer behavior and digital commerce. His recent exploration into the reasons behind online shopping cart abandonment sheds light on the challenges faced by e-commerce platforms and the evolving expectations of consumers.

Through reading McLean's stories, you can gain a nuanced understanding of the factors that influence online shopping decisions, particularly the impact of shipping costs and security concerns. This knowledge is essential for anyone looking to enhance their e-commerce strategies or improve customer experience in a digital marketplace.

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Online shoppers leaving cart because of high shipping costs - report
Tue, 9th Aug 2022
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open source
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ecommerce
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online shopping
90% of online shoppers abandon carts due to high shipping costs, and 64% say lack of security was a deterrent. Australians spent $56bn online in the past year.