Customer data stories

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.

Backbase unveils AI-native Banking OS to tackle fragmented bank operations and shared customer records, targeting practical AI gains across frontline work.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

ShareGate survey finds AI tools have surfaced sensitive data at 29% of firms, exposing a widening gap between confidence in governance and reality.

Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.

UK firms race ahead with Microsoft Copilot, but ShareGate survey finds AI tools are exposing sensitive data and exposing governance gaps.

Experian data shows Australian households are trimming big-ticket discretionary purchases but still spending on personal care, digital goods and travel.

Agentic AI is forcing a rethink of enterprise security, with firms urged to treat bots as identities and police decisions as they happen.

Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.

Anthropic's Mythos spots corporate network attacks in hours, while security experts warn unmanaged AI agents are becoming a critical enterprise risk.

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

Tabit chief executive Barry Shaked outlines five checks for Australian hospitality operators choosing mobile-first systems to cut labour pressure and lift sales.

Starburst rolls out AIDA assistant to let staff query governed enterprise data in natural language across distributed systems.

Robotic Marketer adds AI direct mail to its marketing platform, aiming to help home services firms target buyers and coordinate print with digital campaigns.

Kumo says its new foundation model for relational enterprise data outperforms supervised rivals, scales to 500 billion rows and answers queries in natural language.