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Customer data stories

Loyalty programmes reshape Australian travel choices
Data Analytics

Loyalty programmes reshape Australian travel choices

Loyalty schemes are winning a bigger share of Australian travel spending as airlines, hotels and car hire firms push more personalised offers.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday

Global Stories

Customer data stories

Barracuda launches AI Data Security for smaller firms
Data Protection

Barracuda launches AI Data Security for smaller firms

Smaller businesses and MSPs are being offered controls to stop staff sending sensitive data into generative AI tools, amid growing governance gaps.

By Sean Mitchell • 5 min read • Today
AI transforming B2B discovery - but human trust endures
Data Analytics

AI transforming B2B discovery - but human trust endures

AI is changing how B2B buyers make decisions - but an expert warns that it is not a substitute for effective human comms strategies.

By David Shilovsky • 5 min read • Last week
AI loyalty shift threatens retailers' direct customer ties
Customer Experience

AI loyalty shift threatens retailers' direct customer ties

Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.

By Sofiah Nichole Salivio • 5 min read • Last week
Why trusted 'Customer Context' is critical in the agentic AI era
Data Protection

Why trusted 'Customer Context' is critical in the agentic AI era

Without trusted customer data, autonomous agents can misfire at machine speed, putting consent, offers and records at risk across Asia Pacific.

By Belinda Lloyd • 5 min read • Last week
Qualtrics unveils XM Data and AI Platform for 2027
Data Protection

Qualtrics unveils XM Data and AI Platform for 2027

The new system aims to help businesses cut churn and protect sales as poor customer experiences put nearly USD $3 trillion at risk.

By Sofiah Nichole Salivio • 4 min read • Last week
Australian consumers ditch AI chats over memory gaps
Customer Relationship Management

Australian consumers ditch AI chats over memory gaps

Nearly seven in 10 Australians walk away from AI service chats when bots fail to recall earlier exchanges, a Twilio survey finds.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Why verification should be the first step in your email strategy
Marketing Technologies

Why verification should be the first step in your email strategy

Poor data can sink campaign results, inflate bounce rates and waste sales effort before a single email is sent.

By Shivani Pimpili • 5 min read • Last week
The Next E-commerce Interface May Not Be a Screen
Wearables

The Next E-commerce Interface May Not Be a Screen

As AI agents begin handling purchases and deliveries, retailers face tougher questions over identity, authorisation and trust.

By Edmund Ng • 6 min read • Last week
Proofpoint expands insider-risk tools to Microsoft 365
Data Protection

Proofpoint expands insider-risk tools to Microsoft 365

Investigators will get a fuller audit trail as the software links Microsoft 365 activity and AI prompts with emails, files and logs.

By Sean Mitchell • 4 min read • Last week

Stories from Other Regions

Customer data stories

Salesforce unveils Koa CRM reasoning model on NVIDIA
Software-as-a-Service

Salesforce unveils Koa CRM reasoning model on NVIDIA

The model is already being piloted by customers as Salesforce pushes AI deeper into CRM workflows with fewer errors and more control.

By Sean Mitchell • 4 min read • Last week
dunnhumby ventures backs Azoma in AI shopping push
Marketing Technologies

dunnhumby ventures backs Azoma in AI shopping push

Retailers and brands lack a reliable way to link AI shopping recommendations to sales, a gap Azoma hopes to close with new backing from dunnhumby ventures.

By Karen Joy Bacudo • 4 min read • Last week
Swiggy adopts Snowflake to speed up data workflows
Software-as-a-Service

Swiggy adopts Snowflake to speed up data workflows

Swiggy's data teams can now run heavy queries far faster as the platform brings marketing, operations and finance onto one governed view.

By Sofiah Nichole Salivio • 3 min read • Last week
Gen Z shoppers embrace AI but switch brands over trust
Data Protection

Gen Z shoppers embrace AI but switch brands over trust

Retailers risk losing Gen Z buyers quickly, as 43% have switched brands over AI use despite widespread adoption of recommendations.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Klaviyo launches headless CRM for AI tools & agents
Software-as-a-Service

Klaviyo launches headless CRM for AI tools & agents

Marketers can now plug AI agents into customer data and actions without Klaviyo's interface, as the firm widens access across its platform.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Kellton wins automotive lender integration platform deal
Data Analytics

Kellton wins automotive lender integration platform deal

The lender aims to cut fragmented data flows and speed future product rollouts by replacing point-to-point links with a governed integration layer.

By Karen Joy Bacudo • 3 min read • Last week
Singapore Tourism Board revamps site with Adobe cloud
Digital Transformation

Singapore Tourism Board revamps site with Adobe cloud

Cloud migration has cut maintenance costs and given Singapore Tourism Board a faster way to tailor VisitSingapore.com for seven markets.

By Sean Mitchell • 3 min read • Last week